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Issue 27, July 13, 2011
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Dear Sir, Dear Madam,
anyone still in doubt that a process of market liberalisation has taken place across the world needs only take a look at
the international trade fair business. The step stateside by Global Sources is just one more sign of how networked
the global market has become – and trade shows reflect this.
Your m+a | UFI Exhibition Newsletter Team
Top news of this week
Trade fair market in Asia grows by 4.3% in 2010
China largest trade fair market in Asia
Didacta International – Premiere of the education fair in Sofia
New furniture exhibition in Madrid
IAEE urges reinstatement of exemption from General Excise Tax
World’s largest print show to launch in Abu Dhabi
Global Sources opens first China Sourcing Fairs in Miami
RUEF expands
Exhibition News Flashes
People in the News
Good to Know
Association News
Event Industry Shows
Trade fair market in Asia grows by 4.3% in 2010
According to the seventh edition of UFI’s annual report on the trade fair market in
Asia, it expanded by 4.3% in 2010. Net area sold by organisers in Asia reached a
total of 15.5 million m². The research was once again undertaken for UFI, the
global association of the exhibition industry, by Business Strategies Group (BSG)
in Hong Kong. In 2010, the fastest growing markets were two of the smaller trade
fair markets, the Philippines and Macau. Net square metres sold in the Philippines
increased by 56% to 128,250 m², while Macau grew by 29% to 125,000 m². Of the
larger markets, Hong Kong posted an 11% gain, while Taiwan and Malaysia both
grew by slightly more than 13%. India had a strong year, significantly
outperforming the regional average, increasing net square metres sold by 9% to
reach 763,750 m².Overall, revenues from trade fairs in Asia in 2010 increased
4.7%, rising from US$3.39 billion to US$3.55 billion in 2010. China generated
revenues of US$1.2 billion and Japan’s were US$797 million. Together, these two
markets account for 56% of the region’s revenues. Hong Kong recorded revenues
of US$384 million, which is an impressive 10.5% of total revenues – even more so
given that the 10.5% market share comes through just two venues. According to
the forecast, Asia will exceed 16 million m² sold in 2011, with close to 9 million m²
of that total to be sold in China. All of the key pieces are in place to facilitate
additional growth: a portfolio of modern world-class venues, a strong regional
economic growth forecast, a robust and competitive group of international and
People in the News
Centaur Media PLC is looking for an
MD for its exhibitions and consumer
publishing division following the
resignation of Calum Taylor, who has
run Centaur Exhibitions for the last 10
years. Taylor says, “Centaur has
many excellent brands and I have
been fortunate to create, work on and
develop many of them over the last
22 years. However working in an
entrepreneurial environment has
fuelled my desire to own my own
company. With Centaur Exhibition
profits once again growing strongly,
now is the right time to move on.”
Calum Taylor will leave Centaur on
September 1, 2011.
Paul Kennedy MBE has been
appointed non-executive chairman of
Centaur Travel Group, a division of
Centaur Exhibitions. Centaur Travel
Group runs market-leading business
travel shows in London, Düsseldorf
and Dubai, as well as Travel
Technology Europe, the European
Travel Buyer Awards and Business
Travel Club. Kennedy has extensive
experience in the global meetings
industry, most recently as group
exhibitions director at Reed Travel
Exhibitions with responsibility for
EIBTM, CIBTM, GIBTM, AIME and
AIBTM. He is a former board director
of MPI and chairman of the Meetings
Industry Association and is currently
director of Kennedy Integrated
Solutions and a regular speaker at
global industry events.

domestic organisers and, finally, support for the industry from governments across
Asia. (ank) www.ufi.org
TOP
China largest trade fair market in Asia
According to UFI, the largest trade fair market in Asia, China, grew on pace with
the regional average, increasing by 4.3% as 8.5 million m² were sold there. The
exhibition market in China now largely defines the region. It is the largest trade fair
market by any measure. China accounts for 55% of all space sold in the region
and generates one-third of regional revenues (US$1.2 billion). China is also home
to 68% of Asia’s venue capacity. By the end of 2011, there will be 96 venues in
China offering 4.18 million m² of space. Across the region, there are now 177
venues with a total capacity of 6.14 million m². This represents a huge change
from 2005, when regional capacity was just 3 million m². (ank) www.ufi.org
TOP
Didacta International – Premiere of the education fair in Sofia
From October 11 to 13, 2011 Didacta International will have its premiere in Sofia
at the Inter Expo Center. The trade fair is organised by the Didacta Association
together with the Ministry of Education, Youth and Science and with the support of
Sofia Municipality. It will be the largest event for all areas of education in South-
East Europe. International exhibitors can show their products and services in
equipment for educational institutions, kindergartens, early childhood education,
school, high school, manuals and appliances for teachers and students, audiovisual
and communication equipment, school supplies, toys, and sports articles.
The Didacta education fair, which has taken place successfully for years in
selected cities in Germany, serves as a role model for Didacta International in
Sofia. The Didacta Association is involved as an advisor, a source of ideas and an
experienced partner for the implementation of Didacta International in Sofia. In
addition to the trade fair there will be an extensive conference and meeting
programme. Current issues will be tackled and discussed at high-ranking events
led by well-known speakers. The conference and meeting programme appeals to
specialists in all disciplines of education, to parents and generally to all people
interested in education. (ank)
www.didacta-sofia.com
TOP
New furniture exhibition in Madrid
IFEMA is working on a revamped version of the Madrid Furniture Exhibition, a fair
project for the furniture and decoration industry that caters for current business
and promotional needs. The exhibition, which is due to stage its first edition from
April 18 to 21, 2012, will take place over a period of just four days, facilitating
attendance by professionals and boosting trade activity at the show. This goal will
be also be achieved by the simple model that the exhibition is proposing in terms
of approach and design, based on the idea that the products themselves should
play the leading role, constituting the true focus of attention. The leading Spanish
manufacturers, importers and designers will present their latest developments and
ideas in home furnishings and decoration. In this respect, a number of highly
versatile and practical pieces, cutting-edge lines, colonial styles, rustic styles,
traditional styles, classic styles ... will make up an exhibition designed to offer
professionals an overview of the key trends in decoration today. (ank)
www.ifema.es
TOP
IAEE urges reinstatement of exemption from General Excise Tax
Directly addressing the governor of Hawaii, the International Association of
Exhibitions and Events (IAEE) President Steven Hacker expressed concerns in a
letter on behalf of the members about removal of the exemption from the General
Excise Tax that had been granted to events and exhibitions taking place in the
state. Hacker says, “While travel and tourism is essential to the state's economic
stability and sustainable growth, Hawaii suffers from some very unique and
challenging circumstances. The additional costs associated with imposition of the
General Excise Tax are virtually certain to result in a substantial loss of travel and
tourism-related revenue, taxation and jobs, as organizers of events will seek
alternative venues.” In support of restoring exemption from the General Excise
Good to Know
Finlandia Hall is to receive a 2,200 m²
extension called Veranda. This will
include new facilities for meetings,
exhibitions and gala occasions and a
café on the Töölönlahti bay side of the
building facing east. The extension
improves capacities to offer more
adaptable meeting and exhibition
facilities for events, so Finlandia Hall
Ltd, Helsinki says. Work on the
extension began in May 2010 and the
newbuild will be available to
customers in August 2011.
The Thailand Convention and
Exhibition Bureau, TCEB, has signed
a bilateral memorandum of
understanding (MoU) with the Seoul
Tourism Organisation to promote
Thailand and Seoul’s MICE industry
and enhance its growth in a bid to
ensure that the Asian MICE industry is
ready to become the world’s leader.
On July 6, 2011, Warsaw Expo XXI
hosted a conference on “The Role of
Science in the Promotion of
Exhibitions and Trade Fair Education”,
organised by the Polish Chamber of
Exhibition Industry. During the
conference, professors learnt about
the Chamber’s current plans for the
promotion of exhibitions and
education.
This year, Dell, HP, Huawei, Intel and
Sage will be the five strategic partners
at SIMO Network, the International
ICT Services and Solutions Trade
Fair. The event, which is organised by
IFEMA, is due to take place October 4
to 6 at Feria de Madrid.
ExCeL London was crowned UK
Venue of the Year at this year's
coveted AEO Excellence Awards,
which were held at the venue on July
1. ExCeL London's owner ADNEC
(Abu Dhabi National Exhibitions
Company) also enjoyed success,
being named International Venue of
the Year.
A recent survey by IMEX, the world’s
leading exhibition for meetings,
incentive travel and event marketing,
among more than 830 international
hosted buyers revealed increasing use
of social media in the meetings
industry. Facebook is the most
popular platform. Twitter and LinkedIn
are playing an increasingly prominent
part. iPhone users are pushing
BlackBerry owners into the
background. Greater use is being

Tax, Hawaii's unique circumstances were outlined, including increased shipping
costs for organisers and exhibitors given its distance from the mainland, as well as
the higher cost of airfare and travel time from many countries, which are
considerable deterrents for potential attendees. This additional tax would
constitute another reason why many organisers could look elsewhere for future
events. (ank) www.iaee.com
TOP
World’s largest print show to launch in Abu Dhabi
Informa Exhibitions is set to launch IPEX Digital Middle East at the Abu Dhabi
National Exhibition Centre (ADNEC) from November 14 to 16, 2011, to provide a
platform for digital technology in commercial and large format printing sectors in
the Middle East region. IPEX, which is organised by IIR’s UK parent Informa PLC,
is the world’s largest English-speaking event for print, publishing and media, with
unparalleled expertise in commercial digital printing and large format printing.
“IPEX Digital Middle East will cover the entire commercial and large format digital
print industry, which was estimated to be worth US$5.3 billion in 2007 and is
forecast to surpass US$7.6 billion by 2015, according to research from PIRA
International. Further analysis shows that this is not because of price increases or
volume increases in new business, with growth coming instead from digital black
and white and colour printing and mailing/fulfilment, database, and new media
services,” said Binu Pillai, Exhibition Director of IPEX Digital Middle East. IPEX
Digital has also launched a unique initiative called Top 100 buyers programme,
where the top buyers from each country and city in the Middle East are invited to
attend the show to ensure their presence. (ank) www.ipexme.com
TOP
Global Sources opens first China Sourcing Fairs in Miami
Global Sources' first China Sourcing Fairs in North America run from July 11 to 13
at the Miami Beach Convention Center. Jointly organized with China's Trade
Development Bureau, the country's trade promotion arm under the Ministry of
Commerce, the shows are Electronics, Gifts & Premiums, Home Products,
Fashion Accessories, Garments & Textiles and Baby & Children's Products. The
Fairs are exclusively for importers, traders, and other volume buyers who
purchase consumer products for resale to markets throughout the North and Latin
American regions. Co-located with the China Sourcing Fairs is the India Sourcing
Fair, which features a selection of India-based exporters of home products and gift
items. To enable buyers who are unable to attend the Fairs to source from
exhibitors, Global Sources is also expanding its Online Sourcing Fairs service as
part of the Miami events. (ank) . www.chinasourcingfair.com/miami
TOP
RUEF expands
The General Meeting of the Russian Union of Exhibitions and Fairs (RUEF) was
held June 24 to 26, 2011. It was hosted by "Expo-Volga" Ltd. Matters concerning
the association’s internal operations were analysed during the meeting, including
the issues of membership and exhibition events certification followed by award of
the RUEF logo. Matters concerning the present state of Russia’s exhibition
industry, outcomes of 2010 and development prospects in 2011 were also raised.
The General Meeting began with an opening address from RUEF President
Sergey Alexeev, who announced the basic results of activities in the first half of
2011. Within the reporting period the association focused on interaction with
government authorities, RF CCI, and the Russian Union of Industrialists and
Entrepreneurs, including joint participation in the events by the Ministry of Industry
and Trade of the Russian Federation, RF CCI, Russian Union of Industrialists and
Entrepreneurs, and RUEF. The following companies were admitted as RUEF
members: Kursk Korenskaya Fair, Exbn Cntr (Kursk), OVC Bizon, LLC (Moscow),
EcoCentre Sokolniki, LLC (Moscow), Expo-Moskovia, JSC (Moscow) and
Expoproject, LLC. At the moment, there are 86 members including 78 full and 8
associated members, 66 event organisers, 15 service providers and five
supporting organizations. 137 exhibition events have been awarded the RUEF
logo, including one exhibition by the RUEF member from Moldova. (ank)
www.ruef.ru
TOP
made of QR Codes (two-dimensional
bar codes).
Agility, a leading global logistics
provider, has been awarded the
contract to manage the international
freight and on-site handling services
for Gastech 2012, which will be held
from October 8 to 11, 2012 at the
ExCeL Exhibition Centre in London.
More than a majority (59 percent) of
past and (65 percent) of future virtual
event organisers say their virtual
events are affiliated with a physical
event, according to the Virtual Event
Study, the latest publication from the
International Association of
Exhibitions and Events (IAEE).
Association News
The Polish exhibition companies
Exhibitions Amberif (by Gdańsk
International Fair), Krakdent and
Horeca - Enexpo (by Targi w
Krakowie) have obtained the
certificate “UFI Approved Event”,
which confirms the high quality of
events and their conformity with the
global statistical standards applied to
exhibition space contracted to
exhibitors, the number of domestic
and foreign exhibitors and the number
of visitors. www.ufi.org
After more than 10 months of
development and testing of Suntec
Singapore's interactive information
and way-finding system called
TouchPoint, the venue won the AIPC
Innovation Members Choice Award at
the organisation's global conference
in San Diego, California. The
member’s choice is voted for by all
members attending the annual
summit, where the finalists were
invited to conduct a short presentation
to pitch their innovation during the
Innovation Award Poster Session.
www.aipc.org/welcome.php
Labelexpo Americas, organised by
Tarsus Group, won the prestigious
“Marketing Campaign of the Year”
award for the third time at the AEO
(Association of Event Organisers)
Excellence Awards ceremony, which
was held last week at ExCel London.
Labelexpo is the only exhibition to
have won this award more than once
(previously in 2008 and 2010).
www.aeo.org.uk/
Event Industry Shows
Nov 04 to 06 / Zaragoza, Spain
Eventos & Bodas – Exhibition of
Congress, Weddings and Events
Services
Nov 04 to 06 / Kielce, Poland
Showexpo – Exhibition for the
Showbusiness (Music, Dance,
Entertainment)

Exhibition News Flashes
In recent months, together with industry representatives Kölnmesse has been
closely examining strategic options for staging the IMBWorld of Textile Processing
in the future. Under the present framework conditions the exhibition company does
not consider the economic outlook for implementation of the show sustainable.
After its success in 2010, the next MADE expo in Milan from October 5 to 8, 2011
will host the second edition of “Hamlets and Historical Centres”. This addresses
redevelopment and enhancement of the huge heritage of over 5,000 hamlets and
historical centres throughout Italy, a true expression and resource of the label
Made in Italy.
The Association for Automatic Identification and Mobility (AIM) has announced
that the AIM Expo 2011, to take place September 26 to 28 at the Las Vegas
Hilton, will co-locate with long-running Pack Expo Las Vegas. Following the
successful launch in 2010 of AIM Expo, the Association has formed an agreement
with PMMI (producers of Pack Expo) to promote the two events as a valuable
package for attendees of both shows. Pack Expo Las Vegas, one of the longest
running exhibitions within the packaging market, draws 25,000 attendees to the
annual event, held on alternate years in Las Vegas and Chicago.
The 7th edition of FEMADE – the International Fair for Timber, Furniture and
Forestry Industry held under the aegis of ABIMAQ (Brazilian Association for the
Machinery and Equipment Industry) and organised by Deutsche Messe, Hanover,
has been postponed indefinitely. This is due to the strong recovery of the timber
machinery sector which is served by ABIMAQ’s Department for Timber Machinery
and Equipment (CSMEM).The fair would have taken place from September 13 to
16, 2011 in Pinhais near Curitiba, Parana.
Music China, to be held from October 11 to 14, 2011 in Shanghai, China, is
setting a new record in exhibition space with an additional 3,500 square metres of
temporary halls, bringing the total amount of exhibition space to 78,500 m2. This
year’s show will also feature 10 international pavilions from Belgium, the Czech
Republic, France, Germany, Italy, Spain, Scandinavia, Taiwan, the Netherlands
and the UK.
Off the back of the success of TrafficInfraTech’s debut this February in New
Delhi, Virtual Info Systems Pvt Ltd, Afidamp Servizi GmbH from Milan and Fiera
Bolzano are busy organising the second edition of the trade fair for road
construction and infrastructure management from May 17 to 19, 2012 at the
Bombay Exhibition Centre in Mumbai. The premiere could boast more than 60
exhibitors and over 2,000 visitors.
Ahead of the Ethical Fashion Show there will now also be a Winter Edition in
Paris. An exact date has not yet been announced. The show was acquired in
September 2010 by Messe Frankfurt France. Going forward, it will take place in
March and September in Paris and in January und July in Berlin. The upcoming
September edition (September 1 to 4, 2011) in the Carrousel du Louvre, Paris
will be co-located with the street-wear and women’s outerwear shows Who's Next
and Prêt-a-Porter (September 3 to 6, 2011).
The congress of the national air conditioning sector, Climate 2011, which will be
organized by the Antalya branch of the Chamber of Mechanical Engineers on
behalf of the Chamber, and Sodex Exhibitions, organised by Hannover Messe
Sodeks Fuarcilik A.Ş. have joined forces under one name: Sodex Antalya
Exhibition and Climate 2011. The event will take place between November 18
and 20, 2011 at Cam Piramit - Sabanci Congress and Exhibition Center in
Antalya.
TOP
Copyright: Deutscher Fachverlag GmbH, m+a International Tradeshow Media
Nov 11 to 13 / Berlin, Germany
Pyro-World Berlin – European
Firework Fair
Nov 16 to 17 / Amsterdam,
Netherlands
Festivak – Trade Fair for Big Event
Organization
Nov 16 to 18 / Cologne, Germany
Exponatec Cologne – International
Trade Fair for Museums,
Conservation and Heritage
Nov 16 to 18 / San Salvador, El
Salvador
MITM Americas – Meeting and
Incentive Travel Market
Nov 17 / Munich, Germany
STB Marketplace – Exhibition for the
Seminar and Convention Industry
Nov 28 to 29 / Frankfurt/Main,
Germany
Expobusiness Congress – The
Congress by Exhibitors for Exhibitors
with Accompanying Trade Fair
Nov 29 to 30 / Paris, France
JTSE – International Exhibition for
Stage Technology
Nov 29 to Dec 01 / Barcelona, Spain
EIBTM – The Global Meetings and
Incentives Exhibition
Nov 29 to Dec 01 / Sao Paulo, Brazil
Expo Systems – International
Exhibition and Congress on
Integrated Solutions for Trade Shows
and Events
Nov 30 to Dec 02 / Las Vegas, USA
Expo! Expo! – IAEE’s Annual Meeting
& Exhibition
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