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Issue 26, July 8, 2009
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Dear Sir, Dear Madam,
The current business year is calling for considerable staying power on the part for all. Particularly as the outlook for
2010 remains uncertain. What is clear, though, is that customers are seeking out quality product brands. Good,
strong brands develop confidence, loyalty and product positioning opportunities. In today's uneasy markets,
exhibitions need to "brand" themselves as well.
Your m+a | UFI Exhibition Newsletter Team
Top news of this week
Over 100 brands at the first edition of The Brandery
Interest in Bahrain's new flagship Expo City facility gains momentum
End of a partnership
Accelerated expansion
IFEMA launches new Outlet Residential project
Exhibition News Flashes
People in the News
Association News
Event Industry Shows
Over 100 brands at the first edition of The Brandery
A total of 110 brands are participating in the new contemporary urban fashion
trade show, The Brandery, which will be held at Fira Barcelona's Montjuïc
exhibition site. The mid-term aim of the trade show, which is supported by the city
and the fashion industry, is to become a European benchmark in urban fashion.
The brands exhibiting their designs from July 7 to 9 in Palace 7 of the Montjuïc
exhibition site include market leaders such as Pepe Jeans, Lacoste, New Balance
and Reebok. 45 % of exhibitors come from abroad. During the presentation for the
trade show, Fira Barcelona's general manager Agustín Cordón indicated that "a
bold commitment was made a few months ago to prevent Barcelona and Fira
Barcelona from losing their prominent position in the competitive world of fashion".
He further insisted: "The results show what a good decision it was and that the
efforts of all involved have successfully allowed Barcelona to retain its position on
the international fashion calendar." (ank) www.thebrandery.com
TOP
Interest in Bahrain's new flagship Expo City facility gains momentum
Bahrain is taking a huge step forward in providing extra exhibit and meeting
space. This is needed to establish its regional and global reputation as a business
tourism destination, with the formation of a company from the public/private
sectors that will own and manage the future development of the new Expo City
(Expo@bahrain) in Sakhir City. To be executed in two phases, the project will
increase the size of the existing Bahrain International Exhibition and Convention
Centre (BIECC) roughly tenfold, entailing investment estimated at US$ 815 million.
"In addition to protecting existing business and the reputation of BECA, the
meetings, incentives, conventions and exhibitions (MICE) activities at Expo City
(Expo@bahrain) will generate incremental revenues of US$ 305 million annually
for the national economy and create a large number of new, full-time job
opportunities," His Excellency Dr. Hassan A. Fakhro, Minister of Industry &
Commerce and Chairman of the Board of BECA, said at the Authority's Second
Quarter Board of Director's meeting. Expo City (Expo@bahrain) will be executed
in two stages by 2012 and 2014 respectively: Phase One will comprise a 100,000
m² purpose-built exhibition facility, of which 75,000 m² will be allocated for subdivisible
exhibition space with an integrated 25,000 m² convention centre; this will
be complemented by a 50,000 m² sub-divisible exhibition and convention centre to
be developed in Phase Two. (ank) www.bahrainexhibitions.com
People in the News
Klaus Dittrich (54) is to be the new
CEO of Messe München. Following a
vote by the shareholders' meeting, he
will take over from Manfred
Wutzlhofer as the exhibition
company's chief executive. Wutzlhofer
is leaving the company as planned on
December 31, 2009. Dittrich has been
a member of Messe München's
management board from April 2002 to
February 2003 as deputy managing
director, and subsequently in the
position of managing director. Before
joining Messe München, Dittrich was
deputy chairman of the DGB
Federation of German Trade Unions in
Bavaria. The shareholders also
reshuffled the entire management
effective January 1, 2010: Norbert H.
Bargmann (56), managing director of
Messe München since 2001, will
become deputy chief executive.
Eugen Egetenmeir (61), previously
deputy managing director, will become
managing director. The new deputy
managing director will be Gerhard
Gerritzen (53), currently general
manager. Reinhard Pfeiffer (46) was
already appointed managing director
in 2008. Manfred Wutzlhofer, who
turns 65 in August, is stepping down
at the end of the year after more than
25 years in the company's service. He
was a member of its management
board for more than 17 years, 14 of
which he spent in the capacity of
CEO. But retirement would be the
wrong word. On 30 October 2009,
Manfred Wutzlhofer takes over as the
new UFI president.
Global Sources named David Gillan
(45) as Chief Financial Officer,
following CFO Eddie Heng, who
retired after almost 16 years of
service. Heng will remain on the board
as a director. Prior to joining Global
Sources in October 2008, Gillan was
based in Shanghai as China
Managing Director and CEO for the
Dennis Family Corporation, a private
Australian real estate investment and

TOP
End of a partnership
The partnership didn't last long. Owing to a lack of consensus on objectives,
collaboration between Mesago Messe Frankfurt GmbH and Messe Nürnberg
China on Automation Shanghai - IAC, TME + SENSOR is being terminated. After
just one year of shared commitment the two sides could not agree on the show's
future overall direction. As a consequence PCIM China 2010 will not be
collocated, as in 2009, with Automation Shanghai - IAC, TME + SENSOR.
Shanghai will, however, continue to host PCIM China. The date for the show will
be announced in due course. (ank) www.iacexpo.com/
TOP
Accelerated expansion
GL events signed a memorandum of understanding to acquire "Alice
événements", a leader in the French market in its sector. Founded in 1979 by
Pierre Lusinchi, with offices in Paris and Marseille and a permanent staff of 38,
Alice événements is a specialised provider for major accounts of event
organisation services for companies and the general public and business tourism
events. Its business is sustained largely by a solid reputation of professionalism
and a successful track record meeting the needs of a portfolio of customers that
include IBM, Total, McDonalds, La Poste, SNCF, Bayer CropScience, Séphora
and SFR. The agency also organises trade fairs devoted to real estate and twowheeled
vehicles as well as automobile rally-raids in Tunisia and Morocco. To
pursue its development, Alice événements' management, headed by Pierre
Lusinchi and Stéphane Clair, have chosen to join the GL events Group with which
they have worked closely and developed a relationship of confidence over several
years. This acquisition will provide GL events an opportunity to further reinforce its
position in the event organisation segment in France, where it is already present
through Market Place and Package Organisation. These companies offer an
exceptional complementary mix in terms of know-how, geographical networks and
commercial coverage. (ank) www.gl-events.com
TOP
IFEMA launches new Outlet Residential project
Between September 11 and 13 next, IFEMA will stage the maiden edition of Outlet
Residential, a new fair created to cater for the needs of property companies with
accumulated housing stocks. The show will also seek to boost trade activity within
the sector as a whole. With this in mind, IFEMA has designed an exhibition model
that will extend throughout the year, based on the staging of three editions in
February, May and September 2010. The fair, which will be managed by IFEMA in
collaboration with Antlet in order to attract participating companies, seeks to offer
estate agents, savings banks and financial bodies the opportunity to find an outlet
for their housing stocks within the context of the current economic climate. In this
respect, the fair will be designed around a simple participation format consisting of
a key commercial forum that features direct sale of the products on show. The
event aims to attract all members of the public interested in gaining access to the
most attractive opportunities available today on the property market. (ank)
www.ifema.es
TOP
Exhibition News Flashes
Organiser Taybroke Events is extending its Energy Assessor Expo to two days
next year after the inaugural exhibition on June 9, 2009 exceeded expectations.
As the first national show for energy assessment professionals, the free exhibition
attracted more than 2,300 delegates to the International Convention Centre in
Birmingham.
The 4th Kazakhstan Energy Week 2009, which organiser Caspian Business
Events hails as the leading meeting place for the Kazakhstan oil, gas and
petroleum community, is due to take place September 16 to 18 at Astana's Palace
of Independence. The 4th Eurasian Energy Forum Kazenergy accompanying the
trade fair is set for September 17 and 18.
Buybrand, the franchise and other business opportunities exhibition, and
Exporetail, organised by EMTG, will take place simultaneously from September
22 to 24, 2009 at Crocus-Expo in Moscow. Organiser of Buybrand is Exhibition
Management Technology Group. Buybrand expects 8,000 visitors.
Salón Look Internacional 2009 will host the 1st Spa & Wellness Congress. The
fair, organised by Ifema, takes place between October 23 and 25 at Feria de
Madrid.
Trafic, the international road safety and equipment exhibition, an event organised
by Ifema with the backing of the State Traffic Department (DGT) and the State
Roads Department (DGC), is due to take place between October 27 and 30, 2009
at Feria de Madrid.
development fund.
Roland Falger, the chief executive
officer of Messe Dornbirn, passed
away after a serious illness on May
15, 2009 aged only 55. He launched
his trade show career in 1991 as
marketing director. In October 1998
Falger was made chief executive and
in 2005 named managing director in
recognition of the confidence placed
in him.
Association News
Donald S. (Don) Freeman, Jr. has
been selected as the 2009 "Legend of
the Industry" by the International
Association of Exhibitions and Events
(IAEE). He will share his insights,
recollections, tips and encouragement
with future leaders of the exhibitions
and events industry at this year's
IAEE Robert L. Krakoff Future
Leaders Institute, to be held
September 12 to 14, 2009 in Palm
Beach, Fla. "After 45 years in the
industry, I am always happy to see it
infused with fresh ideas and
enthusiasm," Freeman says. "During
these times of economic uncertainty,
it is encouraging to see that our
industry continues to grow strong and
invests in its future." www.iaee.com
The trade fair industry in Asia
expanded by 8.7 % in 2008 despite
the weakening global economic
environment, according to UFI's fifth
annual report on the trade fair market
in Asia. Net area sold by organisers in
the region reached a total of 14.3
million m². The research was once
again undertaken for UFI, the Global
Association of the Exhibition Industry,
by the Business Strategies Group
(BSG) in Hong Kong. www.ufi.org
In Klagenfurt the members of the
Central European Fair Alliance (Cefa)
gathered from July 2 to 4, 2009 for
their annual general assembly. More
than 30 managers from the major
central and southeast European
exhibition cities accepted the
invitation from Kärntner Messen to
debate their association's future
strategic thrust. Exhibition companies
from Albania and Moldavia were
admitted as new Cefa members. Ivan
Ivanov, Chairman of the Board of
Directors of Inter Expo, Sofia,
Bulgaria, was voted in as the
alliance's new president. Company
did put down clear markers. Outgoing
President Erich Hallegger, managing
director of Kärntner Messen: "During
our presidency we defined Albania
and Moldavia as new target markets."
Cefa members are Belgrade,
Bolzano/Bozen, Bratislava,
Bucharest, Budapest, Budva, Celje
(Celjski Sejem, ICM), Graz,
Klagenfurt, Munich (Messe München,
Gesellschaft für Handwerksmessen),
Novi Sad, Plovdiv, Pordenone,
Prague, Sarajevo, Skopje, Sofia,
Vienna and Zagreb (Zagreb Fair,
CBBS). www.cefa.biz
Event Industry Shows
Jul 11 to 12 / Salt Lake City - USA
Meetingplace - Meeting Industry
Professionals Trade Show within the
World Education Congress (WEC)
Jul 16 to 18 / Singapore - Singapore
Event 360° Asia - Products and

The hotel and restaurant equipment show, Horeq, will stage its 5th edition
November 18 to 20, 2009 at Feria de Madrid. Ifema, the fair's organiser, has
designed a series of measures to boost participation. A discount of 15 % on the
price of exhibition space has been agreed for all participants who contract space
before September 15. Additionally, companies that have taken part in the show
since its first edition in 2001 will enjoy an additional 5 % discount.
The 2nd BcnRail, Fira de Barcelona's international railway industry show, will be
held at Gran Via exhibition centre November 30 to December 3, 2009, when it will
occupy 10,000 square metres of exhibition space. Over 200 national and foreign
companies are expected. In addition, the show will provide the setting for the 23rd
General Assembly of the Asociación Latinoamericana de Metros y Subterráneos
(ALAMYS).
Dubai Drink Technology Expo presents a global range of non-alcoholic
beverage products and drink technology services. Organised by Index, the event
takes place December 6 to 8, 2009 at Dubai International Convention &
Exhibitions Centre.
The time slot for Alpitec China has been moved back two weeks to March 4 to 6,
2010 to accommodate the ski resort industry. The trade show for mountain and
winter technologies in Beijing will now take place annually together with Ispo
China. Organised by Fiera Bolzano in the CIEC, the fair will also feature a new
logo.
Syskevasia (Packaging), 12th international packaging, machines, printings &
storage exhibition, Plastica, 8th international plastics, machines & moulds
exhibition, Chem, 8th international chemistry & biotechnology exhibition and
Ecolink, 2nd international environment, water, renewable sources & energy
saving exhibition, will take place March 19 to 22, 2010, at Metropolitan Expo,
Athens. Organiser is 3 EK.
The second edition of the meeting place for the American paint and coatings
industry, the American Coatings Show organised by Nürnberg Messe, takes
place April 13 to 15, 2010 at the Charlotte Convention Center, North Carolina.
The conference begins a day earlier and runs from April 12 to 14.
At Rimini Fiera, the 22nd edition of SIB features the only Italian forum for theatre
stage technology, film and TV scenography with the international scenography
days. The event is scheduled for April 18 to 20, 2010.
As from 2010 Hanover Fair, which takes place April 19 to 23, 2010, is focusing all
the themes surrounding microsystems technology and nanotechnology into one
leading fair titled Micronanotec. "The name change reflects further development
of the micro and nanotechnology sector. In future we will combine these themes
even more closely to make the fair more attractive to exhibitors and visitors alike,"
says Wolfgang Pech, Vice President at Hannover Messe.
VIV Europe 2010 is the meeting place for international decision makers in the
feed-to-meat industry. From April 20 to 22, the trade fair will be back at home base
in Utrecht, the Netherlands. Already, 200 companies have booked stands
covering 14,500 square metres. This edition of VIV Europe will focus on two
special themes: eggs and meat safety.
TOP
Copyright: m+a Publishers GmbH
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