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FAGORNEWS 2011<br />

OUR 2.0 STRATEGY,<br />

FINALIST FOR THE<br />

2010 EUROPEAN<br />

EXCELLENCE<br />

AWARDS<br />

The Internet communication strategy developed<br />

by Fagor Industrial was a finalist in the<br />

Social Media category of the European Excellence<br />

Awards, Europe’s most prestigious<br />

communication awards. The prize-giving ceremony<br />

for these awards, which acknowledge<br />

the best international achievements in the<br />

communication and public relations sphere,<br />

was held in Prague in December.<br />

ALMOST 7 MILLION<br />

EUROS RECEIVED IN<br />

R+D DEPARTMENT<br />

SUBSIDIES<br />

Fagor Industrial has always considered an<br />

active research and development policy to<br />

be vital for any technology company wishing<br />

to grow and provide optimum quality standards<br />

in today’s increasingly competitive<br />

world. The work of our R+D department has<br />

always been one of our main assets in finding<br />

the solutions that have placed us at the<br />

forefront of our sector.<br />

#04 / FEBRUARY 2011<br />

The five shortlisted projects were selected<br />

by the jury from a total of 1,450 presented in<br />

this category. Fagor Industrial’s entry, entitled<br />

A Recipe for Social Media Success, focused<br />

on projection of the brand in the different Internet<br />

channels with the creation of a corporate<br />

blog and a Twitter channel that has succeeded<br />

in bringing together a community of<br />

nearly 800 enthusiasts in under a year, in-<br />

This talent for keeping at the cutting edge<br />

has enabled the company to receive almost<br />

seven million euros in subsidies for the<br />

projects it has presented to various public<br />

tenders for encouraging innovation in research<br />

and development, energy efficiency<br />

and business competitiveness. They include<br />

the New Single Systems Platform for<br />

the Fagor Industrial Group, which received<br />

over two million euros from the Ministry of<br />

Industry, Tourism and Trade’s Avanza 2009<br />

R + D Sub-Programme, or the High Energy<br />

Efficiency and Low Consumption Industrial<br />

Dishwashing Projects and the New Line of<br />

Industrial Ovens with their own Electronic<br />

System, which obtained over 600,000 and<br />

870,000 euros respectively in the form of<br />

loans and subsidies as a result of the call<br />

by the CDTI (Centre for the Development<br />

of Industrial Technology) for Research and<br />

Development Projects. Another project, for<br />

TOGETHER WE EVOLVE<br />

cluding sector professionals, chefs, culinary<br />

and catering bloggers and the media. In the<br />

words of Peio Bengoetxea, Fagor Industrial’s<br />

Marketing Manager, “having reached the finalist<br />

stage when we were up against top<br />

international campaigns is the best proof that<br />

we have exceeded all our expectations”.<br />

http://www.fagorindustrial.com/blog/<br />

http://twitter.com/FagorIndustrial<br />

developing Versatile and Efficient Small-Sized<br />

Industrial Ovens, has benefited from a<br />

subsidy of almost 500,000 euros from the<br />

call by the Technology Fund of the National<br />

Inter-Company Cooperation (CIE).<br />

In addition to these we would also mention<br />

the projects for Compressor Replacement,<br />

New High Load Capacity Programmable<br />

Industrial Washer Extractors, the New Electronic<br />

Pan Washer with Water Spray Technology<br />

and the Development of Industrial<br />

Induction and Vitro-Ceramic Cookers, which<br />

have obtained aid in the form of loans and<br />

subsidies as a result of several calls connected<br />

with the development of innovation and<br />

energy efficiency projects. In short, outstanding<br />

work by a department whose in-house<br />

efforts have produced results essential for<br />

our image with respect to our partners and<br />

customers.<br />

11

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