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© METRO AG 2008 Why <strong>Metro</strong> Cash & Carry is Welcome in Eastern Europe and Russia? Customers Local economy Authorities Employees Efficient supply chain management reduces prices for consumers Setting breakthrough standards in food safety and quality assurance Direct procurement and low wastage rates improve revenues of local farmers Up to 90% of goods locally sourced Making small local retailers and restaurants more competitive Reliable tax payer and transparent partner Creating a modern supply chain and efficient distribution infrastructure to support growing economies Traffic decongestion through one-stop-shopping, parking area and modern goods receiving facilities Employment of several hundred local employees for each store High investments in education and training 7
© METRO AG 2008 Critical Success Factors in Eastern Europe & Russia Utilising first-mover advantage Securing real estate early on and at reasonable prices Offering <strong>Metro</strong>’s quality standards at competitive prices Supporting small businesses Serving a growing HoReCa sector Business model is highly capital efficient High level of management expertise 8
Page 1 and 2: © METRO AG 2008 Field Trip 2008 Me
Page 3 and 4: © METRO AG 2008 Introduction Frans
Page 5 and 6: © METRO AG 2008 Dedicated Approach
Page 7: © METRO AG 2008 Metro Cash & Carry
Page 11 and 12: © METRO AG 2008 In Eastern Europe
Page 13 and 14: © METRO AG 2008 Metro Cash & Carry
Page 15 and 16: © METRO AG 2008 2 High Expansion S
Page 17 and 18: © METRO AG 2008 Clear Focus on Des
Page 19 and 20: © METRO AG 2008 Strong Market Posi
Page 21 and 22: © METRO AG 2008 Key Learnings in R
Page 23 and 24: © METRO AG 2008 Key Messages Dedi
Page 25 and 26: © METRO AG 2008 St. Petersburg [С

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