Op de valreep, - Dutch Business Association vietnam

working my company
Dutch Lady
by Renske ten Bosch
Dairy Development Program
Friesland Foods Dutch Lady
Vietnam produces, markets
and sells baby and infant
foods, condensed milk, milk
powders, long-life milk and
yogurt drink.
Mission
Dutch Lady Vietnam is involved in
a “Dairy Development Program”
which is focussing on assistance
to small farmers. The program
aims to build a sustainable
relationship with local dairy
farmers as they will be suppliers
of fresh milk to the company. The
most important mission of the
Dairy Development Program is to
improve the infrastructure of the
milk collection network.
Milk collection chain
The company has organised
thirty-nine collection points
where farmers, scattered in the
countryside, can sell their fresh
milk directly to the company.
In addition there are three Milk
Chilling Centres established. All
collected milk from the farmers is
chilled at these locations before it
is transported to the processing
plant of Dutch Lady Vietnam.
Quality control of raw milk in
the collection chain is a key
success factor of the Dairy
Development Program. Not only
the farmers are educated on
producing and handling the raw
milk the best way from farms
to collection points but also the
Dairy Development Program staff
is well trained on the best way
to preserve milk quality within
the milk collection chain and is
equipped with a management
data system. The efficient quality
control system benefits the
farmers in producing high quality
and getting high milk income and
benefits Dutch Lady Vietnam to
have a high quality of raw milk
delivered from the farmers.
Transparent milk payment
method designed to encourage
dairy farmers to produce high
quality fresh milk. Farmers can
obtain a milk price that is higher
compared to the base price
depending on the milk quality
they deliver. Dutch Lady Vietnam
is the first company that pays this
premium in addition to the base
milk-price.
Support farm services
Dutch Lady Vietnam employed a
highly skilled team of extension
staffs who provide farmers with
free of charge services such
as artificial insemination and
veterinary service as well as
medicines at very low prices.
Training of farmers
The training follows the
approach of learning by doing
and observing. Dutch Lady built
her own model farm, where
farmers can observe the latest
methods of modern farming. The
main objectives of the training
are to raise awareness among
farmers of mutual interest for
a better quality of fresh milk,
and to strengthen the farmers’
Local milk collection
knowledge and skills for
improving the quality of fresh
milk. Both, farmers and Dutch
Lady are not only concerned
about income, but also about
consumers’ health.
Dutch Lady staff trains farmer
More benefits for farmers
The dairy development
programme provides an efficient
model of transfer of technology
for small farmers and larger
dairy farms. They have learned
new techniques to raise cows
and to improve the quality of the
milk. Farmers feel safer as risks
with regard to raising cows have
been reduced. They can rely on
assistance from the company’s
technicians whenever they
encounter problems.
Economic benefits are: farmers
escape from intermediate traders,
who traditionally dominate the
market, and they get favourable
prices selling milk directly to
the company. In addition, the
company is creating a milk
market for the farmers.
For more information contact Acronius Hettinga at
acronius.hettinga@frieslandfoods.com.vn