Op de valreep, - Dutch Business Association vietnam

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working my company Dalat Hasfarm Thomas Hooft Situated in South-Vietnam, at an altitude of 1500 meters, Dalat is the city of eternal spring and the centre of floriculture. A jumble of small patches of land and bamboo greenhouses mark the hillsides. The contrast with the Dalat Hasfarm Flowers nursery, just a few kilometres’ drive is big. Foil covered greenhouses are organised in lines on a flat hilltop. The first greenhouse was built here in 1994. The second location, a 250 ha site called Green Mountain, is situated 30 kilometres further afield in a gigantic valley. Thomas Hooft visits this site twice a week; he inspects the nursery and discusses the situation with the site-manager. Hooft is Dutch and general manager of Dalat Hasfarm. It is soon obvious that this location produces more than only flowers. Hooft shows the cowshed which houses 470 cows. “This dairy farm was included in the deal when we took over the company from the government in 1996. The cows make up 2% of our total business.” Next to the cowshed is a piece of land with broccoli. Vegetables are important for the company; they represent 13% of our trade. The flowers are in the greenhouses, from French manufacturer Richelle, a bit further down. The chrysanthemum is the most important product of the Green Mountain location. Because of the altitude of 1000m, the temperatures are slightly too high for roses. The climate is, however, very suitable for the leather fern and ruscus, you will find 10 ha of this leaf green under a canopy. “We want to extend this to 30 or 35 ha.” And that is not the only extension planned, a bit further down, a group of workers is setting up the frame for a new greenhouse. We’re planning to add 7 to 8 ha of greenhouses in 2008. The 3 rd Dalat Hasfarm site is in Da Qui (1350 m altitude) with 9 ha of greenhouses.Two years after Thomas Hooft’s started in Vietnam he got company from another Dutchman, Bernhard Schenke, whom he knew from their time in Indonesia. Schenke is now co manager. Dalat Hasfarm acquires secondhand materials, such as crates, sorting-, bundling- and potting machines and cold stores from the Netherlands. The Dutch influence is also visible in the packing area, with buckets full of tulips. “We sell them on the local market, with the bulbs attached, otherwise they wither too fast. The ‘vase life’ is not too long in this climate.” Unbroken cold chain The 2007-production amounted to 70 million flowers, subdivided in 30 million chrysanthemums, 14 million carnations, 8 million roses, 2.5 million lilies and 5.5 million other products like ruscus, leather fern and tulips. At present 72% of our trade consists of export to Japan (150 clients), Australia, Singapore, Indonesia, Taiwan and Cambodia. Our markets are fragmented and there are many smaller, but growing markets, like Russia The remaining 28% finds its way to the local market. In order to serve this market well Dalat Hasfarm has 2 wholesale centres and shops in Hanoi and Ho Chi Minh City. The company distinguishes itself for offering an unbroken cold chain and products that are special in this market and therefore has the better florists as clients. Neighbouring China is not a market for Dalat Hasfarm, at least not directly, but possibly circuitously as there is a dynamic trade between Hanoi and Kunming. The Netherlands is also a country that’s missing in the list of business partners. “With freight charges at USD 2.50 – 3.00 per kilo we can’t compete with Dutch and African growers.” What does find its way to Europe, are cuttings for flowers and potted plants. These are grown on 7 ha, as per contract, for Danish and Japanese dealers entrusted with the propagation. We are expecting to reap close on 100 million cuttings this year. Becoming one with the business Hooft and Schenke are minority shareholders. This ‘minority’ didn’t keep them from becoming one with the business, and not only financially. The life and work suits them. Schenke speaks highly of the Vietnamese and their attitude. “They consider us their equals and will discuss anything in the open, which is why they can run the business when we are not there.” Furthermore, Dalat is a nice place to live with a good atmosphere and wonderful climate. We also appreciate the fact that not everything has been prearranged, as it would be in the Netherlands. “Since we are the only ones here with a large-scale production, we have to figure everything out ourselves. We never get bored with our jobs.”
Nutriway was established in Vietnam in 1997 and is one of the leaders in the animal feed industry in Vietnam. We deliver innovative, practical and result orientated animal feeds and feeding programs to our customers. As a developer and producer of premixes, specialties and veterinarian products for all species like swine, poultry, dairy and aquaculture (catfish and shrimps), Nutriway offers all specific needs and requirements. working Nutriway Vietnam SCHIPHOL AIRPORT AMSTERDAM EXPATS ONLY UNIQUE SERVICE THE MOST ECONOMIC RATES WWW.BBLCARRENTAL.NL Rijnlanderweg 774, 2132 NM Hoofddorp Tel + 31 20 6557900, Fax + 31 20 6557909 specialist in animal nutrition Awareness of market trends and the ability to respond rapidly to new developments is the key to success. Research is an integral part of our strategy of maintaining and further expanding our market leadership. Our research activities result in improvement of quality and safety standards in a healthy way. Nutriway also supplies technical know how and invests a great deal of time, energy and manpower in improving its customers results Nutriway products are recognized for their high and consistent quality that is rolled out over two completed separated production lines, one veterinarian product line and on antibiotic free line. This in order to prevent contamination. To guarantee our quality we achieved in 2003 ISO 9100:2000 and since February 2007, we were granted with ISO 1400 and GMP with a fully implemented tracking and tracing system. Nutriway is developing special products for the Vietnamese market such as Winmix what is being designed for new highly productive breeds raised under modern husbandry practices. In 2006 Nutriway launched the new Promix line which includes products to stimulate animal appetite, assuring meat quality Next to this, Nutriway also makes several reliable feed additives for direct use on farms for as well poultry, swine and fish. You can rest your relocation safely upon Saigon Van’s shoulders. 31C Ly Tu Trong Street, District 1, HCM t: 823 8851 f: 823 8852 : sales@saigonvan.com www.saigonvan.com
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