2012 The New Multi-screen World
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11<br />
<strong>The</strong> amount<br />
of *me we<br />
have or need<br />
Context drives device choice<br />
Today consumers own mul?ple devices and move seamlessly<br />
between them throughout the day<br />
<strong>The</strong> device we choose to use<br />
at a par?cular ?me is oJen<br />
driven by our context:<br />
<strong>The</strong> goal we want<br />
to accomplish<br />
Our loca*on<br />
Our aWtude and<br />
state of mind
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