2012 The New Multi-screen World

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6 Agenda Mul*-‐screen behavior moves mainstream PuWng our devices in context The two modes of mul*-‐screening • Sequen?al usage • Simultaneous usage The changing role of television in a mul*-‐screen world Found *me Mul*-‐screen and shopping Implica*ons for businesses
7 The new mul*-‐screen world
Page 1 and 2: The New Mul*-‐screen World: Und
Page 3 and 4: 3 Portable screens allow us to move
Page 5: 5 What did we do? In partnership wi
Page 9 and 10: 9 17 Minutes Smartphone Our *me onl
Page 11 and 12: 11 The amount of *me we have or nee
Page 13 and 14: 13 Context: • On-‐the-‐go
Page 15 and 16: 15 Consumer viewpoints on device di
Page 17 and 18: 17 There are two modes of mul*-
Page 19 and 20: 19 Top ac*vi*es performed when sequ
Page 21 and 22: 21 Started on a PC/Laptop Con?nued
Page 23 and 24: 23 Consumers rely on search to move
Page 25 and 26: 25 Smartphones are the most frequen
Page 27 and 28: 27 Most consumers are mul*-‐tas
Page 29 and 30: 29 The changing role of television
Page 31 and 32: 31 TV is a major catalyst for searc
Page 33 and 34: 33 Discovering “found” *me
Page 35 and 36: 35 We accomplish goals through spon
Page 37 and 38: 37 “Found *me” arises from this
Page 39 and 40: 39 Smartphones allow us to shop at
Page 41 and 42: 41 Search drives access to shopping
Page 43 and 44: 43 Consumers take a mul*-‐devic
Page 45 and 46: 45 5 7 Mul*-‐screen lessons to

2012 The New Multi-screen World

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