2012 The New Multi-screen World
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3<br />
Portable <strong>screen</strong>s allow us<br />
to move easily from one<br />
device to another to achieve a<br />
task. Search is the most<br />
common bridge between devices<br />
in this sequen?al usage<br />
Smartphones are the<br />
backbone of our daily media<br />
interac?ons. <strong>The</strong>y have the<br />
highest number of user<br />
interac?ons per day and serve<br />
as the most common star?ng<br />
point for ac?vi?es across<br />
mul?ple <strong>screen</strong>s<br />
Execu*ve summary<br />
5 6<br />
7<br />
8<br />
<strong>The</strong> majority of the ?mes<br />
that we use devices<br />
simultaneously, our<br />
aEen*on is split between<br />
dis?nct ac?vi?es on<br />
each device<br />
Mul?ple <strong>screen</strong>s make us feel<br />
more efficient because we can<br />
act spontaneously and get a sense of<br />
accomplishment – this results in a feeling<br />
of “found *me”
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