2012 The New Multi-screen World
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25<br />
Smartphones are the most frequent<br />
companion devices during simultaneous usage<br />
of the ?me when we’re<br />
using a smartphone, we’re<br />
using another device<br />
57% 77%<br />
28% 29% 49% 34%<br />
of the ?me when we’re<br />
using a tablet, we’re using<br />
another device<br />
of the ?me when we’re<br />
using a TV, we’re using<br />
another device<br />
with a PC/Laptop with television with a smartphone with PC/Laptop<br />
75%<br />
67%<br />
35% 44% 45% 32%<br />
of the ?me when we’re<br />
using a PC, we’re using<br />
another device<br />
with a smartphone with television with a smartphone with television<br />
Base: All Device Interac?ons – Smartphone (6057); TV (3592); Tablet (542); PC/Laptop (3817). Q. Which of the following did you use? Q. What else did you use at<br />
the same ?me?
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