2012 The New Multi-screen World

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32 Consumers search for things they see on TV “I’ll be watching a movie or TV show and I’ll look up the actor or actress on IMDB or I’ll Google image them, or I’ll see when it was made or how it was filmed. I’m always doing that. And I use my phone a lot for stuff like that.” -‐ Kelly
33 Discovering “found” *me
Page 1 and 2: The New Mul*-‐screen World: Und
Page 3 and 4: 3 Portable screens allow us to move
Page 5 and 6: 5 What did we do? In partnership wi
Page 7 and 8: 7 The new mul*-‐screen world
Page 9 and 10: 9 17 Minutes Smartphone Our *me onl
Page 11 and 12: 11 The amount of *me we have or nee
Page 13 and 14: 13 Context: • On-‐the-‐go
Page 15 and 16: 15 Consumer viewpoints on device di
Page 17 and 18: 17 There are two modes of mul*-
Page 19 and 20: 19 Top ac*vi*es performed when sequ
Page 21 and 22: 21 Started on a PC/Laptop Con?nued
Page 23 and 24: 23 Consumers rely on search to move
Page 25 and 26: 25 Smartphones are the most frequen
Page 27 and 28: 27 Most consumers are mul*-‐tas
Page 29 and 30: 29 The changing role of television
Page 31: 31 TV is a major catalyst for searc
Page 35 and 36: 35 We accomplish goals through spon
Page 37 and 38: 37 “Found *me” arises from this
Page 39 and 40: 39 Smartphones allow us to shop at
Page 41 and 42: 41 Search drives access to shopping
Page 43 and 44: 43 Consumers take a mul*-‐devic
Page 45 and 46: 45 5 7 Mul*-‐screen lessons to

2012 The New Multi-screen World

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