2012 The New Multi-screen World

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8 Majority of our daily media interac*ons are screen based Smartphone Laptop/PC Tablet Television Radio Newspaper Magazine 10% of all media interac?ons are non-‐screen based 90% of all media interac?ons are screen based On average we spend 4.4 hours of our leisure ?me in front of screens each day Base: All Device Interac?ons – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else did you use at the same ?me? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine.
9 17 Minutes Smartphone Our *me online is spread between 4 primary media devices Avg. *me spent per interac*on 30 Minutes Tablet Base: All Interac?ons (15738). Q. How long did you do this ac?vity? 39 PC/Laptop Minutes 43 Television Minutes
Page 1 and 2: The New Mul*-‐screen World: Und
Page 3 and 4: 3 Portable screens allow us to move
Page 5 and 6: 5 What did we do? In partnership wi
Page 7: 7 The new mul*-‐screen world
Page 11 and 12: 11 The amount of *me we have or nee
Page 13 and 14: 13 Context: • On-‐the-‐go
Page 15 and 16: 15 Consumer viewpoints on device di
Page 17 and 18: 17 There are two modes of mul*-
Page 19 and 20: 19 Top ac*vi*es performed when sequ
Page 21 and 22: 21 Started on a PC/Laptop Con?nued
Page 23 and 24: 23 Consumers rely on search to move
Page 25 and 26: 25 Smartphones are the most frequen
Page 27 and 28: 27 Most consumers are mul*-‐tas
Page 29 and 30: 29 The changing role of television
Page 31 and 32: 31 TV is a major catalyst for searc
Page 33 and 34: 33 Discovering “found” *me
Page 35 and 36: 35 We accomplish goals through spon
Page 37 and 38: 37 “Found *me” arises from this
Page 39 and 40: 39 Smartphones allow us to shop at
Page 41 and 42: 41 Search drives access to shopping
Page 43 and 44: 43 Consumers take a mul*-‐devic
Page 45 and 46: 45 5 7 Mul*-‐screen lessons to

2012 The New Multi-screen World

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