2012 The New Multi-screen World
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41<br />
Search drives access to shopping<br />
content more on mobile<br />
How shopping related<br />
content is accessed<br />
Typed website directly into browser<br />
Already had it bookmarked<br />
Through email<br />
Through a search engine<br />
Via social networking site<br />
36%<br />
27%<br />
28%<br />
30%<br />
25%<br />
50%<br />
36%<br />
29%<br />
24%<br />
16%<br />
Base: Total Answering Follow-‐Up Ac?vity and Were Looking for Shopping-‐Related Info– PC/Laptop (297); Smartphone (131). Q. How did you get to the website(s) you visited?<br />
*Note: Data represents aggregate of the following ac?vi?es probed on in follow-‐up survey: Browsing and Search.
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