2012 The New Multi-screen World
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39<br />
Smartphones allow us to shop<br />
at home or on-‐the-‐go<br />
59%<br />
In-‐home<br />
41%<br />
Out of home<br />
Of all the shopping<br />
events we observed<br />
84%<br />
In-‐home<br />
16%<br />
Smartphone PC/Laptop<br />
Out of home<br />
Base: Total Primary/Secondary Device Shop/Buy Occasions -‐ PC/Laptop (323); Smartphone (152). Q. Were you... Note: Out-‐of-‐Home represents net of the following: on-‐the go,<br />
in-‐store, at work and somewhere else.
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