Common Sense 101 - Engineering - December 16, 2012 Edition

Common Sense 101: Engineering
No wonder the Pharaoh spent twenty per cent of his nation’s GDP every year for twenty years running to
have it built—with his people solidly behind him.
That’s what I’m talking about! Make your products really, really cool—so cool as to blow away the
competition—and people will flock in their thousands (and not just thousands, but millions, even billions) to
get their hands on them. You can even charge a premium. How can you lose?
Rodin—“Je suis belle”. Cool, eh? (I absolutely LOVE the way Rodin has done the guy’s sexy bits.) “The artist's
experience lies so unbelievably close to the sexual, to its pain and its pleasure, that the two phenomena are really just
different forms of one and the same longing and bliss.”—The Bohemian-Austrian poet Rainer Maria Rilke, who for a
time was Rodin's secretary. “Rodin taught him the value of objective observation, and under this influence Rilke
dramatically transformed his poetic style from the subjective and sometimes incantatory language of his earlier work
" " " " into something quite new in European literature.”—Wikipedia.
Page 28