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Common Sense 101 - Engineering - December 16, 2012 Edition

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<strong>Common</strong> <strong>Sense</strong> <strong>101</strong>: <strong>Engineering</strong><br />

modern manufacturing techniques. (I speak from experience, having spent the first 21 years of my life in<br />

India.) If you make it hard from them to manufacture what you design, they might find it too hard.<br />

And there’s an additional benefit getting your stuff made by less expert workers—it keeps your costs<br />

down. Which is what you want to be competitive, right? Where’s the point in manufacturing something if<br />

your competitors prevent it from being sold?<br />

What you want is to keep your product competitive, and part of making it competitive means keeping it<br />

cheap to make. And it stands to reason that the simpler it is, the cheaper it is to build. Why wouldn’t it be?<br />

True, designing something to be simple to build is sometimes a bit of a challenge, but that’s what engineers<br />

are for—designing the product well to begin with. The people who make the stuff that’s been designed by<br />

engineers don’t have to be engineers themselves. But you’re going to be an engineer, right? That’s what<br />

they’ll be paying you for, so make sure you earn your paycheck!<br />

Graze on my lips; and if those hills be dry,<br />

Stray lower, where the pleasant fountains lie.<br />

(William Shakespeare, “Venus and Adonis”.)<br />

Page 42

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