Campbell's Paradigm
Campbell's Paradigm
Campbell's Paradigm
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• Assumption: Pro-Environmental Intentions<br />
� …show directly in people's pro-environmental actions<br />
� …necessarily in multiple such behaviors<br />
• The more Determined, the…<br />
� …more and the more difficult…<br />
• Engagement in a Difficult Act,…<br />
� demands easier activities as well<br />
• "Intentional Behavior"<br />
– a class of behaviors<br />
(not single acts)<br />
– transitively ordered class<br />
(if A>B and B>C then A>C)<br />
Measuring Intentional Behavior<br />
w/o Inquiring Intentions<br />
low high<br />
Intention<br />
difficult<br />
A<br />
B<br />
C<br />
easy
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