Campbell's Paradigm
Campbell's Paradigm
Campbell's Paradigm
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general environmental attitude<br />
non-vegetarians<br />
n = 45 n = 50 n = 60 n = 67<br />
vegetarians<br />
Specific Behavior's Relevance<br />
for General Attitude<br />
N = 222; age: 39.3; 89.3% females<br />
general environmental attitude<br />
measured within<br />
<strong>Campbell's</strong> <strong>Paradigm</strong> (i.e., GEB)<br />
BASE RATE VEGETARIANS 4-7%<br />
general environmental attitude<br />
measured traditionally<br />
w/ evaluative statements (NEP)<br />
Kaiser, Byrka, & Hartig (2010)
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