Campbell's Paradigm

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Behavior-Explanation <strong>Paradigm</strong>: Separation of… attitude attitude THEORY OF PLANNED BEHAVIOR Icek Ajzen (1991) HEALTH ACTION PROCESS APPROACH Ralf Schwarzer (2008) behavior behavior attitude 1 attitude 2 attitude 3 attitude behavior THEORY OF TRYING Richard P. Bagozzi & Paul R. Warshaw (1990) behavior PROTOTYPE/WILLINGNESS MODEL Frederick X. Gibbons, Meg Gerard, Hart Blanton, & Daniel W. Russell (1998)
attitude THEORY OF PLANNED BEHAVIOR Icek Ajzen (1991) behavior Behavior-Explanation in Environmental Psychology attitude …often with rather limited explanatory 29% power attitude behavior VALUE-BELIEF-NORM THEORIE Paul Stern (2000) Multifactorial, more or less complex behavior models 22 Studien 29 unabhängige Stichproben 175 < N < 8516 META-THEORETICAL SYNTHESIS Sebastian Bamberg & Guido Möser (2007) behavior …even distinct for various pro-environmental behaviors
Page 1 and 2: Campbell's Paradigm A teleological
Page 3 and 4: Today's Presentation • Attitudes:
Page 5: (1) object/entity: (2) Definition &
Page 9 and 10: Psychology the Science of Behavior:
Page 11 and 12: The Technical Challenge: Axiomatic
Page 13 and 14: Measuring Intentional Behavior w/o
Page 15 and 16: • Assumption: Pro-Environmental I
Page 17 and 18: Predicting Intentional Pro-Environm
Page 19 and 20: Recollection of an Atypical Attitud
Page 21 and 22: ln 1 pni - p ni = The Campbell Para
Page 23 and 24: ln 1 pni - p ni = The Campbell Para
Page 25 and 26: attitude-behavior relationship 0 10
Page 27 and 28: 0 100 90 80 Schultz & Oskamp (1996)
Page 29 and 30: attitude-behavior relationship .8 .
Page 31 and 32: p ni θ n = ln + 1- pni Redefinitio
Page 33 and 34: EVALUATIVE INCONSISTENCY Russia-dev
Page 35 and 36: General Attitude's Relevance for Sp
Page 37 and 38: n = 38 n = 29 n = 36 n = 28 type of
Page 39 and 40: Reviving Campbell's Paradigm for At

Campbell's Paradigm

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