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Campbell's Paradigm

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Explaining Pro-Environmental Behavior<br />

within the Theory of Planned Behavior<br />

CONSISTENCY<br />

ON THE SPECIFIC LEVEL<br />

N = 895; age: 46.4; 54.7% females<br />

WHAT CAN BE EXPECTED?<br />

Icek Ajzen & Martin Fishbein (2005)<br />

LITERAL CONSISTENCY - NO GAP<br />

CONSISTENCY<br />

ON THE GENERAL LEVEL<br />

.35<br />

.60<br />

.08 ns<br />

η 2 = 91%<br />

.94<br />

Kaiser & Gutscher (2003) Kaiser, Schultz, & Scheuthle (2007)<br />

-<br />

incompatible model<br />

η 2 = 88%<br />

N = 787; age: 46.2; 58.0% females

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