Campbell's Paradigm
Campbell's Paradigm
Campbell's Paradigm
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Explaining Pro-Environmental Behavior<br />
within the Theory of Planned Behavior<br />
CONSISTENCY<br />
ON THE SPECIFIC LEVEL<br />
N = 895; age: 46.4; 54.7% females<br />
WHAT CAN BE EXPECTED?<br />
Icek Ajzen & Martin Fishbein (2005)<br />
LITERAL CONSISTENCY - NO GAP<br />
CONSISTENCY<br />
ON THE GENERAL LEVEL<br />
.35<br />
.60<br />
.08 ns<br />
η 2 = 91%<br />
.94<br />
Kaiser & Gutscher (2003) Kaiser, Schultz, & Scheuthle (2007)<br />
-<br />
incompatible model<br />
η 2 = 88%<br />
N = 787; age: 46.2; 58.0% females