Campbell's Paradigm
Campbell's Paradigm
Campbell's Paradigm
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Predicting Intentional Pro-Environmental Behavior<br />
w/in the Theory of Planned Behavior<br />
.35<br />
.60<br />
.08 ns<br />
η 2 =91%<br />
-<br />
.94<br />
A ≈ A<br />
behavioral<br />
intention<br />
≈<br />
η 2 =88%<br />
intentional<br />
behavior<br />
• Good News for the Measure<br />
− intentions show in our behavior<br />
measure (GEB) …nearly perfectly<br />
− possible to measure "intentional<br />
behavior" w/o inquiring intentions<br />
• "General Ecological Behavior"<br />
…homogenous, ordered class<br />
− multiple successful model tests<br />
EJPA, PAID, JEP, JASP<br />
• Bad News for Explanation<br />
− a trivial (i.e., a tautological)<br />
behavior explanation<br />
− intention = intentional behavior
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