Campbell's Paradigm
Campbell's Paradigm
Campbell's Paradigm
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pni<br />
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The Campbell <strong>Paradigm</strong><br />
Example: Environmental Attitude<br />
• Environmental Attitude is Equated w/ the Probabilities…<br />
…of the behaviors directed at environmental protection<br />
• Likelihood of Engaging in Pro-Environmental Behavior…<br />
…is an unmoderated function of one's environmental attitude<br />
…and of the specific behavioral difficulty (i.e., compound of all costs)<br />
• Behavioral Means to Realize a Personal Protection Goal<br />
• Relation Mathematically Captured w/ Rasch Model<br />
θ -<br />
n<br />
δ<br />
i<br />
p ni: probability of person n to engage<br />
in behavior i<br />
θ n: Person n's general attitude level<br />
δ i: costs of behavior i (its difficulty)
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