Campbell's Paradigm
Campbell's Paradigm
Campbell's Paradigm
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Environmental Attitudes…<br />
Universally Effective Irrespective of the Behavior<br />
� Conclusions about the Attitude-Behavior Relationship?<br />
� Environmental Attitudes are Unconditionally<br />
(i.e., Universally) Behavior-Relevant<br />
…Irrespective of how Demanding a Behavior (Difficult)<br />
…as Implied by the Rasch Model<br />
ln<br />
1<br />
pni<br />
- p<br />
ni<br />
=<br />
θ -<br />
� …Which Leads to the Following Definition of Attitudes<br />
(within the Campbell <strong>Paradigm</strong>)…<br />
n<br />
δ<br />
i
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