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Campbell's Paradigm

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5 studies<br />

N = 3338; age: 46.5; 54.2% females<br />

attitude-behavior relationship<br />

.8<br />

.6<br />

.4<br />

.2<br />

The Empirical Test:<br />

41 Attitude-Behavior Pairs<br />

0<br />

100 90 80 70 60 50 40 30 20 10 0<br />

behavioral difficulty<br />

Kaiser & Schultz (2007)

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