Campbell's Paradigm
Campbell's Paradigm
Campbell's Paradigm
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
5 studies<br />
N = 3338; age: 46.5; 54.2% females<br />
attitude-behavior relationship<br />
.8<br />
.6<br />
.4<br />
.2<br />
The Empirical Test:<br />
41 Attitude-Behavior Pairs<br />
0<br />
100 90 80 70 60 50 40 30 20 10 0<br />
behavioral difficulty<br />
Kaiser & Schultz (2007)