Journal of Indexes, 2006 - IndexUniverse.com
Journal of Indexes, 2006 - IndexUniverse.com
Journal of Indexes, 2006 - IndexUniverse.com
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<strong>com</strong>modity products, to allow all classes <strong>of</strong> investors to<br />
“slice and dice” their portfolios to minimize risk and maximize<br />
the potential for gains.<br />
JoI: Where do you see the major opportunities both for<br />
BNY and for the ETF industry as a whole going forward?<br />
Joe Keenan: In the near term, we are very excited about<br />
the potential for growth <strong>of</strong> all <strong>of</strong> our clients’ products—<br />
from PowerShares, Rydex and WisdomTree to the Nasdaq,<br />
BGI and Deutsche Bank, just to name a few. We are proud <strong>of</strong><br />
the truly <strong>com</strong>plementary range <strong>of</strong> products that we support.<br />
Because when our customers succeed we succeed too,<br />
we are working closely with all <strong>of</strong> our clients to identify<br />
potential distribution opportunities to further augment<br />
their success.<br />
Over the longer term, we expect that more products and<br />
more sponsors will enter the ETF fray, and we are confident<br />
that, based upon our demonstrated ability to partner with<br />
clients to bring new and innovative products to market, the<br />
Bank will have the opportunity to secure important new<br />
mandates in the months and years ahead.<br />
JoI: While The Bank <strong>of</strong> New York has a history <strong>of</strong> innovation<br />
in the ETF sphere, particularly with QQQ and the first<br />
ADR ETFs, there has been an explosion <strong>of</strong> innovation<br />
around exchange-traded products. What are investors to<br />
make <strong>of</strong> all <strong>of</strong> these new <strong>of</strong>ferings?<br />
Joe Keenan: I think it is important that investors fully<br />
understand that the ETF acronym has morphed into a catchall<br />
for fund and trust products that trade just like stocks.<br />
While the majority <strong>of</strong> products still fit the traditional definition<br />
<strong>of</strong> a diversified portfolio designed to replicate the<br />
performance <strong>of</strong> an underlying benchmark, there are now<br />
“ETFs” that track the performance <strong>of</strong> physical <strong>com</strong>modities<br />
like gold, silver and currencies, as well as products structured<br />
as notes or grantor trusts that are designed to <strong>of</strong>fer<br />
exposure to <strong>com</strong>modity futures, including oil.<br />
While these products are all important examples <strong>of</strong> a<br />
continuing ETF evolution that include the key features <strong>of</strong><br />
t r a n s p a rency and ease <strong>of</strong> trading, it is essential that<br />
investors understand how these new products differ from a<br />
tax and diversification perspective. As always, the educated<br />
investor who fully understands the risks associated with<br />
the products he or she buys is inevitably the successful<br />
i n v e s t o r.<br />
JoI: What are your thoughts on the array <strong>of</strong> alternatively<br />
weighted products that have hit the market (WisdomTree,<br />
the PowerShares RAFI & Intellidex indexes, the iShares DVY<br />
ETF and the Morningstar iShares ETFs all <strong>com</strong>e to mind)?<br />
Joe Keenan: With the wide range <strong>of</strong> products based upon<br />
traditional market-cap-weighted indexes already available,<br />
ETFs appear to be driving the demand for new products<br />
based upon novel benchmarks. There is clearly tremendous<br />
potential for innovation within the index arena, whether<br />
that appears as razor-thin slices <strong>of</strong> fast-growing industry<br />
segments like nanotechnology, or through alternative<br />
methodologies like equal-weighting or dividend-weighting.<br />
Today, ETFs <strong>of</strong>fer investors and their advisors an everincreasing<br />
ability to actively manage their portfolios using<br />
“passive” products. Quantitative indexes based upon lessthan-transparent<br />
rules have also emerged as a potential<br />
middle ground between traditional passive and active products.<br />
Only time will tell if these new products will deliver on<br />
the potential for enhanced returns while minimizing risk. I<br />
for one laud these new developments, because if industry<br />
innovators like Nate Most didn’t embrace the concept that<br />
there is always a “better way <strong>of</strong> doing things,” then ETFs<br />
themselves wouldn’t have seen the light <strong>of</strong> day. My instincts<br />
tell me that the new wave <strong>of</strong> indexes is simply an extension<br />
<strong>of</strong> the belief in the potential for innovation within our<br />
industry.<br />
JoI: In terms <strong>of</strong> both investment areas and product structure,<br />
what are your thoughts on some <strong>of</strong> the broad areas <strong>of</strong><br />
product development we’ll continue to see in the ETF marketplace<br />
in the <strong>com</strong>ing 5 or 10 years?<br />
Joe Keenan: I think we have only touched the surface on<br />
the many ways an index can be constructed. More fixedin<strong>com</strong>e<br />
products like muni’s, junk and broader corporate<br />
bond <strong>of</strong>ferings seem to be obvious areas for expansion. I<br />
expect we’ll also see greater penetration into the 401(k)<br />
space—either via products used as wrappers around ETFs,<br />
through target portfolios <strong>com</strong>prised <strong>of</strong> ETFs, or directly via<br />
brokerage window mechanisms. ETFs on illiquid asset classes<br />
like hedge funds could also be on the horizon. I also<br />
think that ETFs will be among the first products traded on<br />
a truly 24/7 basis as the world’s stock exchanges rush<br />
toward consolidation. Finally, I think there will be continuing<br />
investment in the infrastructure that supports the efficiency<br />
<strong>of</strong> ETFs, including the emergence <strong>of</strong> central clearing<br />
networks outside <strong>of</strong> the U.S. that should further drive down<br />
the cost <strong>of</strong> international products.<br />
JoI: If you were handicapping, where do you think ETF<br />
assets will be in 5 years? 10 years? (Globally, ETF assets are<br />
at nearly $500 billion now, and over $300 billion in the U.S.)<br />
Joe Keenan: 12/31/2010: $ 1,098,453,685,211<br />
12/31/2015: $ 2,411,989,297,987<br />
(If you remember, please let me know how close my<br />
guess was, as I am using The Price Is Right rules and trying<br />
very hard not to overbid!)<br />
JoI: Are there any potential ETFs you’d really like to see<br />
<strong>com</strong>e to market that have not been listed yet?<br />
Joe Keenan: Other than those mentioned in Question 6,<br />
or better yet, one guaranteed to only increase in value, I<br />
think I’d like to see products <strong>of</strong>fered by sponsors that are<br />
already leaders in the traditional fund space (we look forw<br />
a rd to the marriage <strong>of</strong> our clients Amvescap and<br />
PowerShares with great anticipation), in recognition <strong>of</strong> the<br />
t remendous asset gathering potential for the ETF market in<br />
the years ahead.<br />
www.indexuniverse.<strong>com</strong>/JOI<br />
September/October <strong>2006</strong><br />
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