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Journal of Indexes, 2006 - IndexUniverse.com

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<strong>com</strong>modity products, to allow all classes <strong>of</strong> investors to<br />

“slice and dice” their portfolios to minimize risk and maximize<br />

the potential for gains.<br />

JoI: Where do you see the major opportunities both for<br />

BNY and for the ETF industry as a whole going forward?<br />

Joe Keenan: In the near term, we are very excited about<br />

the potential for growth <strong>of</strong> all <strong>of</strong> our clients’ products—<br />

from PowerShares, Rydex and WisdomTree to the Nasdaq,<br />

BGI and Deutsche Bank, just to name a few. We are proud <strong>of</strong><br />

the truly <strong>com</strong>plementary range <strong>of</strong> products that we support.<br />

Because when our customers succeed we succeed too,<br />

we are working closely with all <strong>of</strong> our clients to identify<br />

potential distribution opportunities to further augment<br />

their success.<br />

Over the longer term, we expect that more products and<br />

more sponsors will enter the ETF fray, and we are confident<br />

that, based upon our demonstrated ability to partner with<br />

clients to bring new and innovative products to market, the<br />

Bank will have the opportunity to secure important new<br />

mandates in the months and years ahead.<br />

JoI: While The Bank <strong>of</strong> New York has a history <strong>of</strong> innovation<br />

in the ETF sphere, particularly with QQQ and the first<br />

ADR ETFs, there has been an explosion <strong>of</strong> innovation<br />

around exchange-traded products. What are investors to<br />

make <strong>of</strong> all <strong>of</strong> these new <strong>of</strong>ferings?<br />

Joe Keenan: I think it is important that investors fully<br />

understand that the ETF acronym has morphed into a catchall<br />

for fund and trust products that trade just like stocks.<br />

While the majority <strong>of</strong> products still fit the traditional definition<br />

<strong>of</strong> a diversified portfolio designed to replicate the<br />

performance <strong>of</strong> an underlying benchmark, there are now<br />

“ETFs” that track the performance <strong>of</strong> physical <strong>com</strong>modities<br />

like gold, silver and currencies, as well as products structured<br />

as notes or grantor trusts that are designed to <strong>of</strong>fer<br />

exposure to <strong>com</strong>modity futures, including oil.<br />

While these products are all important examples <strong>of</strong> a<br />

continuing ETF evolution that include the key features <strong>of</strong><br />

t r a n s p a rency and ease <strong>of</strong> trading, it is essential that<br />

investors understand how these new products differ from a<br />

tax and diversification perspective. As always, the educated<br />

investor who fully understands the risks associated with<br />

the products he or she buys is inevitably the successful<br />

i n v e s t o r.<br />

JoI: What are your thoughts on the array <strong>of</strong> alternatively<br />

weighted products that have hit the market (WisdomTree,<br />

the PowerShares RAFI & Intellidex indexes, the iShares DVY<br />

ETF and the Morningstar iShares ETFs all <strong>com</strong>e to mind)?<br />

Joe Keenan: With the wide range <strong>of</strong> products based upon<br />

traditional market-cap-weighted indexes already available,<br />

ETFs appear to be driving the demand for new products<br />

based upon novel benchmarks. There is clearly tremendous<br />

potential for innovation within the index arena, whether<br />

that appears as razor-thin slices <strong>of</strong> fast-growing industry<br />

segments like nanotechnology, or through alternative<br />

methodologies like equal-weighting or dividend-weighting.<br />

Today, ETFs <strong>of</strong>fer investors and their advisors an everincreasing<br />

ability to actively manage their portfolios using<br />

“passive” products. Quantitative indexes based upon lessthan-transparent<br />

rules have also emerged as a potential<br />

middle ground between traditional passive and active products.<br />

Only time will tell if these new products will deliver on<br />

the potential for enhanced returns while minimizing risk. I<br />

for one laud these new developments, because if industry<br />

innovators like Nate Most didn’t embrace the concept that<br />

there is always a “better way <strong>of</strong> doing things,” then ETFs<br />

themselves wouldn’t have seen the light <strong>of</strong> day. My instincts<br />

tell me that the new wave <strong>of</strong> indexes is simply an extension<br />

<strong>of</strong> the belief in the potential for innovation within our<br />

industry.<br />

JoI: In terms <strong>of</strong> both investment areas and product structure,<br />

what are your thoughts on some <strong>of</strong> the broad areas <strong>of</strong><br />

product development we’ll continue to see in the ETF marketplace<br />

in the <strong>com</strong>ing 5 or 10 years?<br />

Joe Keenan: I think we have only touched the surface on<br />

the many ways an index can be constructed. More fixedin<strong>com</strong>e<br />

products like muni’s, junk and broader corporate<br />

bond <strong>of</strong>ferings seem to be obvious areas for expansion. I<br />

expect we’ll also see greater penetration into the 401(k)<br />

space—either via products used as wrappers around ETFs,<br />

through target portfolios <strong>com</strong>prised <strong>of</strong> ETFs, or directly via<br />

brokerage window mechanisms. ETFs on illiquid asset classes<br />

like hedge funds could also be on the horizon. I also<br />

think that ETFs will be among the first products traded on<br />

a truly 24/7 basis as the world’s stock exchanges rush<br />

toward consolidation. Finally, I think there will be continuing<br />

investment in the infrastructure that supports the efficiency<br />

<strong>of</strong> ETFs, including the emergence <strong>of</strong> central clearing<br />

networks outside <strong>of</strong> the U.S. that should further drive down<br />

the cost <strong>of</strong> international products.<br />

JoI: If you were handicapping, where do you think ETF<br />

assets will be in 5 years? 10 years? (Globally, ETF assets are<br />

at nearly $500 billion now, and over $300 billion in the U.S.)<br />

Joe Keenan: 12/31/2010: $ 1,098,453,685,211<br />

12/31/2015: $ 2,411,989,297,987<br />

(If you remember, please let me know how close my<br />

guess was, as I am using The Price Is Right rules and trying<br />

very hard not to overbid!)<br />

JoI: Are there any potential ETFs you’d really like to see<br />

<strong>com</strong>e to market that have not been listed yet?<br />

Joe Keenan: Other than those mentioned in Question 6,<br />

or better yet, one guaranteed to only increase in value, I<br />

think I’d like to see products <strong>of</strong>fered by sponsors that are<br />

already leaders in the traditional fund space (we look forw<br />

a rd to the marriage <strong>of</strong> our clients Amvescap and<br />

PowerShares with great anticipation), in recognition <strong>of</strong> the<br />

t remendous asset gathering potential for the ETF market in<br />

the years ahead.<br />

www.indexuniverse.<strong>com</strong>/JOI<br />

September/October <strong>2006</strong><br />

43

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