Designing Brand Personality Using the Power of Archetypes ...

Bibliography
Aaker, A.D., and A Biel. 1993. Brand Equity and Advertising, Advertising's Role in
Building Strong Brands. New Jersey: Laurence Erlbaum Associates, Inc. .
Aaker, J.D. 1997. Dimensions of Brand Personality. Journal of Marketing Research XXXIV
(3):347-356.
Batey, M. 2008. Brand Meaning. London: Psychology Pess.
Blanchart, Robert T. 2010. Creating Brand Value Through Customer Intimacy. Impact,
14-15.
Chernatony, Leslie de. 2006. From the Brand Vision to Brand Evaluation. 2nd ed. NY:
Butterworth-Heinemann.
Cretu, Anca E., and Roderick J. Brodie. 2007. The influence of brand image and company
reputation where manufacturers market to small firms: A customer value perspective.
Industrial Marketing Management (36):230-240.
Damasio, Antonio R. 1994. Descartes Error: Reason and The Human Brain. New York:
Putnam Berkley Group Inc.
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. 2008. Brand Management:
REsearch Theory and Practice. Routledge.
Jansen, M. 2006. Brand Prototyping: Creating Meaningful Brands. Amsterdam: Kluwer.
Jung, Carl Gustav. 1963. Mysterium Coniunctionis Edited by B. S. XX. Vol. 14, Collected
Works of C.G. Jung Vol.14. Princeton: Princeton University Press.
Pantene. Pantene Corporate Web Page, 2010 updated 2010. Available from
http://www.pantene.com/en-US/Pages/index.aspx.
Pearson, Carol S., and Margaret Mark. 2001. The Hero and the Outlaw, Bulding
Extraordinary Brands through the Power of Archetypes
New York: McGraw-Hill.
Riesenbeck, Hajo, and Jesko Perrey. 2007. Power Brands: Measuring, Making and
Managing Brand Success. Weinheim: Wiley VCH Verlag GmbH&Co KGaA.
Schoormans, Jan P.L. 2009. A Visual Tool for Brand Personality Develpoment.
http://www.uigarden.net/english/a-visual-tool-for-brand-personality-development.
Temporal, Paul. 2010. Advanced Brand Management: Managing Brands in a Changing
World. Singapore: John Wiley & Sons (Asia) Pte. Ltd.
23