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80 CLOSE UP<br />

as a material and as a set of technical procedures, was inserted into the already<br />

constituted system of the classical Hollywood style.' 2<br />

Although technological and above all economic factors determined the nature and<br />

speed of the switch to sound, the change did have far-reaching aesthetic and cultural<br />

implications. Close Up remains important not least because it provided the forum for<br />

a debate about those aspects of sound, one which initially became the focus for what<br />

Ian Christie has called - perhaps too one-sidedly - a 'rearguard defence of the<br />

aesthetics of silent art cinema'. 3 Here, the issue was less what sound would do to or<br />

for Hollywood, than what it meant for the search for pure cinema. This became one<br />

context in which Soviet film-makers, with their emphasis on montage rather than<br />

theatrical narrative, were promoted by the magazines, as this comment from<br />

Macpherson illustrates: 'We are able to safely feel that the future of pure cinema is<br />

safe in [Soviet filmmakers'] hands, that the excrescent and reactionary strivings of<br />

talking and talking colour films need not unduly disturb us.' 4 Here is Macpherson<br />

again in July 1929, still aggressively hostile:<br />

The artists wait and wait. World sales, markets, exploitation, profits were<br />

hedging them in, closing them round, herding them, reducing and reducing<br />

their opportunity and scope, until, one by one, Sweden, Germany, France, went<br />

deeper and deeper to waste, leaving only Russia, firm in her beliefs but shaken<br />

financially and sounding the markets of the world for possible sales. The<br />

impregnable Eisenstein going and going to Hollywood. Pudovkin leading a role<br />

in a wholly callow and fatuous German film. Feelers ... indications ... premise.<br />

Quiet erosion everywhere. Then, like a monstrous tidal wave, the onrush of the<br />

talkie. Quiet erosion now a rapid crash and fall of land. Back ten, back fifteen<br />

years. Back to Sonny Boy and Mammie Mine and Don't Go Down the Mine,<br />

Daddie. Back to proscenium front. Back unashamedly to Little Dorrit and East<br />

Lynne. Back to a hundred thousand Dancing Daughters, back to the bootlegger<br />

and the thug. Back to Bella Donna and Mary Dugan. Back to Methusalah. Back,<br />

in short, to front! 5<br />

All the attempts at articulating the specificity of film as medium seemed to<br />

Macpherson to be threatened by the imposition of theatrical norms: 'rehash of<br />

Somerset Maugham, of Frederick Lonsdale, of Michael Arlen, of theatre names we<br />

had, not out of reason, expected to hear no more'. 5 This return to theatricality is also<br />

identified as the great danger when in October 1928 Close Up published the famous<br />

'Statement on sound' by Eisenstein, Pudovkin and Grigori Alexandrov, Eisenstein's<br />

assistant on Strike and Potemkin and co-director and co-scenarist on October and Old<br />

and New. The probable consequence of sound, the Soviet film-makers predict, will be<br />

'an epoch of automatic utilisation for "high cultural dramas" and other photographic<br />

performances of a theatrical nature'. 6 Again, it is not synchronized sound as such<br />

which is seen as the problem, but what Ernest Betts in his contribution calls 'the<br />

picture of synchronised speech'. 7<br />

In fact, Eisenstein, Pudovkin and Alexandrov acknowledged that the major problem<br />

they really faced was the technical backwardness which prevented them from<br />

exploring ways of incorporating sound as an element of montage (or 'mounting' as it

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