Volume 20–4.pdf - U&lc

ITC
ITC Motter Corpus was created to combine the display advantages of a
sans serif extra bold design with the legibility of a roman type. Sans serif
type styles generally make the most assertive display designs, but they
present two inherent design problems: they are not normally as readable
as serifed types, and they do not combine well with other sans serif
designs outside their family. s Othmar Motter, the designer of ITC Motter
Corpus, decided to rectify this situation. He set a design goal for himself
1\1 OTTE
CORPUS
to create a typeface that was emphatic, readable
and equally at home with serif or sans serif designs.
■ ITC Motter Corpus is almost a sans serif design—
but not quite. It has diminutive serifs that, along
with its modulated weight contrasts,
make the face remarkably readable for
a display design. Counters have been
kept open to allow for surprisingly small
SIZES TO BE SET WITH LITTLE LOSS OF
LEGIBILITY. ALTHOUGH THE SERIFS ARE
SMALL, THEY RECEIVED SPECIAL ATTEN-
TION FROM THE DESIGNER. IN MOTTER'S
WORDS, THEY ARE OVALS WITH DIAG-
ONAL MIDDLE AXES. THEY THUS REMAIN
CLEARLY RECOGNIZABLE DESPITE THEIR
SHORTNESS:' ■ DIAGONAL STROKES IN
MOTTER'S DESIGN CAREER IS VARIED AND DIVERSE. HE IS AN AWARD-WINNING
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