Volume 20–4.pdf - U&lc

PERIOD
In a Roman design, periods
are usually round forms;
in sans serifs they can be
either round, square or
rectangular, depending on
the design and proportions
of the face. In faces with a
calligraphic style, they are
often diamond-shaped,
showing the influence of' the
broad-edged brush or pen.
The weight of the period is
a critical design decision,
because it establishes the
weight for many of the other
punctuation marks. It also
must be heavy enough to be
easily noticed, but not so
heavy that it stands out in
a page of text composition.
QUESTION MARK
The question mark has the
same dot and top alignment
as the exclamation point.
Normally the character
is about one-half the width
of the capital 0 in Roman
designs and is slightly wider
in sans serif faces.
Lord Timothy
really a Lord—he was, I
nessman and a writer of sort
little eccentric. He lived in Newbu
early part of America's history. Lord'
depreciated Continental currency dui
later reclaimed at full value after the Br
Dexter's best-known book is A Pickle for
its total absence of punctuation. In its se
periods, commas, semicolons and othe
and salt it as they please" A While w
proper punctuation is part of his eccer
the heritage of our written language
had no such symbols; no commas to
sentences–there weren't even spaces
their earliest stages, Greek and Ror
tablished the modern forms
Ion and question mark. The
from the Latin word gum
printed as a cap Q on top
later simplified to the nh.
Manutian system was ref fined in the 17th and 18th
centuries with the additi on of the quotation mark,
apostrophe, dash and xclamation point. The
history of the exclama ion point (also called a
"Bang" or "Screamer" I
similar to that of the
first uses a capital I
case o, and was late
present form. A
all punctuation ma
consist( ntly. In
the 16th and 17th centuries
parentheses and s uare brackets were
used for emphasis the ay we now use italics
and boldface. And as rec ntly as the 1960s, a new
mark, called the Interroba
tuate sentences like: "You di
thing to remember about punu
very much part of the typefac
included as "pi" characters or
question mark in ITC Anna" f
of a design such as ITC Hig
vine! Even the lowly period
would look very much out
Franklin Gothic? A Or
Dexter wasn't
owever, a shrewd busi-
. He was also more than just a
ryport, Massachusetts, during the
imothy made a fortune by buying up
ing the Revolutionary War, which he
*tish were driven from American soil. 4
the Knowing Ones, and is remarkable for
cond edition he added a page filled with
punctuation–so readers could "pepper
may think that Dexter's disregard for
tricity, it is absolutely in keeping with
. The earliest alphabetic inscriptions
indicate pauses, no periods between
between words. 4 Early Forms In
an writing did not use any form of
punctuation. Later, in some class : cal inscriptions the beginnings of
word divisions were incorporatec as a dot centered between words.
Later (probably out of expedienci ) a space began to replace the dot.
By 600 A.D. spaces between woro
still used, however, to designat
stops. If the dot was aligned wi
a sentence stop; if placed on
comma would be today. A
typographer and printer who
s were the norm. 4 The dot was
phrase breaks or full sentence
the tops of letters it indicated
the baseline it was read as a
dus Manutius, the Venetian
gave us italic letters, also es-
f the period, comma, semicolatter,
it is said, was derived
stio or "what;' which was
of a lowercase o, and was
rk we use today. ktp The
y old-time printers) is
question mark. In its
was set over a lowerr
simplified into its
Late Changes Not
rks have been used
ng, was suggested to puncd
what?!" 41) The important
tuation marks is that they are
e design–not something to be
tandard design forms. 40 The
r instance, could not be a part
Lander" or ITC New Baskerin
a face like ITC Tiepolo®
f place in a design like ITC
this page you will find
some simple guidelin es for the creation of
just a few of the n any punctuation
marks. All an Haley
The top of a comma is normally
similar to the period
and the bottom is usually a
stroke, reminiscent of a penflick.
In sans serif designs
like ITC Avant Garde Gothic,
the comma can be a simple
parallelogram, while in faces
like ITC Franklin Gothic
it reflects roman character
shapes.
The exclamation point dot
aligns with the period or
centers on the height of the
period. The top of the character
usually aligns with
the caps or falls slightly below
the cap height.
An opening quotation mark
looks like a pair of upsidedown
commas and the closing
quote is normally just a rotated
version of the opening
quote. Quotes which are round
in design usually align with
the capital 0, and in a square
design, with the capital H-but
there are exceptions. Sometimes
the opening quote will
align slightly higher than the
closing, so that they appear
the same in height; and on
occasion (as in oldstyle type
designs where the ascenders
are taller than the caps) the
quotes will align with, or
be positioned slightly below
the ascenders.
HEADLINE: ITC AMERICAN TYPEWRITER MEDIUM SUBHEADS: RC FRANKLIN GOTHIC HEAVY TER: ITC CHARTER REGULAR, ITALIC SIDEBAR-SUBHEADS: ITC HIGHLANDER MEDIUM TEXT: ITC AMERICAN TYPEWRITER MEDIUM CONDENSED, BOLD CONDENSED