Postal Bulletin 22144 - December 23, 2004 - USPS.com

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24 POSTAL BULLETIN 22144 (12-23-04) Black History Month/Marian Anderson Community Relations Publicity Kit Recognizing her extraordinary popularity and determination, the State Department made Anderson a goodwill ambassador to Asia, and in 1958, she was officially designated a delegate to the United Nations. In 1963, Anderson sang at the Lincoln Memorial at the historic March on Washington. The following year she was awarded the Presidential Medal of Freedom. In 1977, she was awarded the UN Peace Prize. Other notable Americans honored in the Black Heritage stamp series include Harriet Tubman, Martin Luther King, Jr., Jackie Robinson, Carter G. Woodson, Mary McLeod Bethune, Bessie Coleman, Ernest E. Just, Benjamin O. Davis, Sr., Madam C. J. Walker, Malcolm X, Patricia Roberts Harris, Roy Wilkins, Langston Hughes, Thurgood Marshall, and last year’s honoree, Paul Robeson. African Americans have played a vital role in the shaping of America’s history and culture, and the U.S. Postal Service remains committed to sharing their achievements and contributions. Given the popularity and historic importance of the Black Heritage stamps, there are no plans to discontinue the series. It will continue to be an important part of our stamp program for many years to come. We encourage everyone — children and adults alike — to learn more about Black history and African Americans on stamps. There are phenomenal stories behind every commemorative stamp — stories that can take us back in time to learn about great Americans and to help us relive moments in the past — moments that we cherish. For more than 200 years, the Postal Service has been a shining example of a public service institution that the American people can rely on and trust. But in many ways, it’s our commemorative stamp program that best connects the Postal Service with the American people. This month, we hope children and adults of all ages will be participating in Black History Month activities around the country. Thanks to all of you for joining us here today. # # # Suggested Public Relations Timeline If you have questions or need assistance with any of these items, please contact the Public Affairs and Communications representative serving your area (see attached list). Action Suggested Timing 1. Send invitations to local and area dignitaries. A few weeks before event. 2. Send announcement and invitations to employees. A few weeks before event. 3. Distribute public service announcement to radio/TV. A few weeks before event. 4. Distribute news release. A few weeks before event. 5. Distribute media advisory to newspapers, radio/TV. One week before event. 6. Remind invited dignitaries about event via telephone. Five days before event. 7. Redistribute media advisory to all news media. One to two days before event. 8. Make follow-up calls to local news media. One day before event. 9. Distribute day-of-issuance news release. Day of event. 10. Send letter to newspaper editor thanking community. One day after event’s completion. 11. Send newspaper clippings and “media successes” summary Within one week after event. to area Public Affairs manager or fax to 202-268-4925.
POSTAL BULLETIN 22144 (12-23-04) 25 Community Relations Publicity Kit Black History Month/Marian Anderson FOR IMMEDIATE RELEASE [INSERT DATE] PUBLIC SERVICE ANNOUNCEMENT FOR RADIO Contact: [INSERT YOUR NAME] [INSERT YOUR PHONE NUMBER] Internet: www.usps.com Public Invited to Join in Celebration of Black History Month and Dedication of Marian Anderson U.S. Postage Stamp [INSERT CITY] postmaster [INSERT NAME] invites everyone in [INSERT LOCATION] to participate in activities surrounding the Postal Service’s celebration of Black History Month and the unveiling of the 2004 Black Heritage commemorative stamp featuring Marian Anderson, on [INSERT DAY AND DATE] from [INSERT TIME] to [INSERT TIME]. On that day, children and adults will learn more about Black history and African Americans on stamps. Activities include [DESCRIBE ACTIVITIES]. Come take a moment to celebrate African-American history with stamps. It’s an educational way to learn about the historic people, places and events honored on U.S. postage stamps each year. # # #
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Postal Bulletin 22144 - December 23, 2004 - USPS.com

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