Economic Value of Ireland's Historic Environment - The Heritage ...

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1999/2000. One of the reasons for its development was to relocate the various commercial activities and outlets away from the house itself and allow for its more complete restoration and conservation as originally maintained. While the NPWS has a limited role in promoting the National Park and its various attractions (including Muckross House), the Trustees of Muckross House take a more active role in its promotion and marketing, particularly locally. This includes by way of leaflets, and flyers, magazine articles and advertisements, the use of local radio and other media. Failte Ireland is responsible for marketing and promoting the region from a national tourism perspective, including its various attractions for visitors and tourists. 10.3 Inputs Admission charges for visitors to the house are €7 per adult, and €7.50 in the case of the traditional farms. Discounts are available for senior citizens, students and children, and family groups. Total revenues at the attraction are in the order of €3m per annum, made up of ticket sales, restaurant income and sales at other outlets. A share of tickets sales revenue is returned to the Trustees who in turn invest the proceeds in further works, programmes, promotion or maintenance activities or in a sinking fund that is in place to meet such costs. Capital investment has been in the order of €20,000 per annum in recent years and covers small improvements to buildings and facilities. The Walled Garden Centre cost in the region of €5m to develop, a cost shared between the Trustees and the NPWS. The running costs are approximately €2.3m per annum, of which staff costs constitute approximately two thirds. 10.4 Economic Benefits In 2010 there were approximately 95,000 visitors to the House and approximately 52,000 visitors to the Traditional Farms. Significant numbers of additional people visit the National Park and may be attracted to do so at least in part due to the House and its associated buildings, however the number of such cases is hard to quantify. The number of staff, between those working in the House, in the Traditional Farms and in the Restaurant, Cafe and associated outlets ranges from between 40 off peak up to 100 during the peak summer months. Throughout the year it averages approximately 70. Killarney Town is a world-renown tourist destination and perhaps the best-known medium-sized tourist town in Ireland. Tourism is the lifeblood of the town, and the greatest source of earnings for a great proportion of its inhabitants and businesses. While its location in the heart of County Kerry is a central cause of its popularity, there is probably little doubt that the existence and proximity of Killarney National Park to the town acts as a substantial attractor of tourists, both during the peak season as well as throughout the year. Muckross House and Traditional Farms are a critically important feature within the Park and one that is likely to underpin the latter‟s attractiveness to international and national tourists and local community members alike. A33
10.5 Other Socio-Economic Benefits Muckross House supports the generation of a range of other socio-economic benefits. It provides a research library which houses a collection of books and materials of mainly local interest and is open to the public by appointment. It distributes a bi-annual newsletter to schools and libraries throughout the county, and hosts Féile Chultúir Chiarraí (Festival of Kerry Culture), every year, celebrating traditional crafts, skills and folk-life for the educational benefit of school children. Education and conservation benefits are continually generated. through the visitor experiences gained through traditional farm and conservation bookbinding and other craft exhibitions, and the Traditional Farms won the Sandford Award for Heritage Education, for Féile Chultúir Chiarraí, by the UK based Heritage Education Trust in 2003. The generation of conservation skills, awareness and heritage knowledge and appreciation in many ways represent the “raison d‟être” of the House and wider facilities and the theme that underpins all of its activities. The house and surrounding facilities also host a wide range of events for the local community throughout the year, including musical recitals and concerts, theatre and drama productions, art exhibitions, lectures, cultural celebrations, sports competitions and tournaments, and other thematic workshops and events. A34
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Economic Value of Ireland's Histori
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5.3 The Role of the Historic Enviro
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9.4 Economic Benefits .............
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Study Approach Principal components
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Within the context of Ireland's eco
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1 Introduction Ecorys 3 , in partne
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Figure 1.1 Economic Impact Model: S
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2 Importance of Heritage In this se
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There are few authoritative interna
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environment should rightly be seen
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Asset Type Description/ Characteris
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Organisation Remit Key Policies and
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The protection of the architectural
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4 Economic Impact of Ireland's Hist
Page 29 and 30: Expenditure by the sector's 'inner
Page 31 and 32: employment coefficients 29 . Compos
Page 33 and 34: Table 4.4 Important Factors in Cons
Page 35 and 36: In terms of national income, this t
Page 37 and 38: Fundamentally, there is also a pote
Page 39 and 40: difficult to attribute the precise
Page 41 and 42: The maintenance and repair of histo
Page 43 and 44: 6.2 Economic Impact of Ireland's Hi
Page 45 and 46: Further to this point, the evidence
Page 47 and 48: sub-national disaggregation of rele
Page 49 and 50: 1 Waterford Viking Triangle 1.1 The
Page 51 and 52: Although not directly related to th
Page 53 and 54: 1.1 Management and Activities The I
Page 55 and 56: 67% in 2007, business has started t
Page 57 and 58: 3 Birr Castle Demesne 3.1 The Asset
Page 59 and 60: • Normal day trippers who buy a d
Page 61 and 62: 4.2 Management and Activities Brú
Page 63 and 64: 5 Kilmainham Gaol 5.1 The Asset Kil
Page 65 and 66: 5.5 Other Socio-Economic Benefits A
Page 67 and 68: The involvement of the farmers them
Page 69 and 70: 7 Westport 7.1 The Asset Westport
Page 71 and 72: tourist industry) and “Destinatio
Page 73 and 74: 8 Fota House 8.1 The Asset Under th
Page 75 and 76: The principal direct economic benef
Page 77 and 78: promotion of the facilities, althou
Page 79: 10 Muckross House 10.1 The Asset Mu
Page 83 and 84: Technical Notes: Economic Impact Me
Page 85 and 86: most recent available Census data (
Page 87 and 88: Survey work undertaken by Fáilte I
Page 89 and 90: Annex Three: List of Consultees A42
Page 91 and 92: Name Organisation Kevin Baird Irish
Page 93 and 94: Annex Four: Glossary of Technical T
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