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Image Border - Irish Business and employers confederation

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7<br />

Case Studies (Medium)<br />

7.1 Botanic Inns (NI)<br />

7.1.1 Background<br />

Botanic Inns is in the hospitality industry in Northern Irel<strong>and</strong><br />

<strong>and</strong> employs between 100 to 150 staff. In recent years, it set<br />

about putting in place a childcare strategy to retain many of<br />

its skilled <strong>and</strong> valued employees that were starting to take on<br />

caring responsibilities. As a result of its childcare strategy, it<br />

was awarded The Boss on Board Award in 2005.<br />

7.1.2 Measures<br />

The following measures are operated:<br />

- Recognition of births (bouquets for parents, personalised<br />

babygros etc)<br />

- Enhanced paternity <strong>and</strong> maternity leave<br />

- Maternity packs<br />

- Flexible work arrangements (part-time, term-time, career<br />

breaks, phased return etc)<br />

- Annual family fun day (all employees, extended families<br />

<strong>and</strong> friends invited to fun day <strong>and</strong> proceeds donated to<br />

charity)<br />

- Father's Day event<br />

- Free family photo (for Botanic Inn parents <strong>and</strong> babies)<br />

- Childcare Vouchers to assist working parents with the cost<br />

of childcare<br />

7.1.3 Benefits to Employer<br />

There is increased staff commitment <strong>and</strong> loyalty as<br />

indicated by the rankings in The Sunday Times Best<br />

Companies (68th) <strong>and</strong> Financial Times Great Workplaces<br />

(35th) in 2005. Staff short-term absenteeism has reduced<br />

to 1.9% <strong>and</strong> Botanic Inns has improved its reputation<br />

as an employer of choice which gives rise to attracting<br />

a more varied workforce.<br />

7.1.4 Benefits to Employee<br />

There is no feeling of guilt as managers are<br />

underst<strong>and</strong>ing <strong>and</strong> accommodating of certain<br />

circumstances. Staff feel part of a family <strong>and</strong><br />

valued. Staff are in receipt of financial assistance<br />

towards childcare costs.<br />

7.2 Listawood Ltd (UK)<br />

7.2.1 Background<br />

Listawood is a family business with 137 employees producing<br />

promotional magnets, mouse mats <strong>and</strong> WoW-Mugs. Familyfriendly<br />

culture is an integral part of the Listawood business<br />

as the company operates an open culture <strong>and</strong> value staff lives<br />

outside work as well as looking after their customers.<br />

In 2001, Listawood was voted UK Medium Employer of the<br />

Year. Listawood's commercial success was also recognised by<br />

the UK business gift trade association (PROMOTA) which gave<br />

it the Supplier of the Year Award.<br />

7.2.2 Measures<br />

Flexible working is at the core of the company's philosophy to<br />

ensure mutual respect <strong>and</strong> to encourage staff to learn <strong>and</strong><br />

develop.<br />

Staggered hours, compressed working weeks, job share,<br />

annualised hours <strong>and</strong> term-time working are all in operation<br />

in Listawood. Approximately three quarters of the staff's<br />

working patterns are different to the norm. Many choose to<br />

work part-time <strong>and</strong> one-third of the managers are equipped<br />

with laptops so they can work from home.<br />

Maternity pay is £100 per week for 26 weeks, <strong>and</strong> there is no<br />

problem taking additional unpaid leave. Staff are encouraged<br />

to return when they feel comfortable.<br />

page 22

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