EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

More documents

Recommendations

Info

4 The Opportunity: Remember: You will be better off targeting a meaningful percentage of a well-defined, growing market than claiming a microscopic percentage of a huge, mature market.
5 Your Competitive Edge: No matter what you might think, you have competition. You either compete with : the current way of doing business, a near competitor or a direct competitor that is about to emerge .
Page 1 and 2: EXECUTIVE SUMMARY: Writing a Impact
Page 3 and 4: 1 Attention Grabber: Work on One se
Page 5 and 6: 2 The Big Problem: Make it clear th
Page 7 and 8: 3 The Solution: What specifically a
Page 9: 4 The Opportunity: Explain in a few
Page 13 and 14: 6 The Model: How specifically are y
Page 15 and 16: 6 TYPICAL BUSINESS MODEL
Page 17 and 18: 7 The Team: Don’t copy-paste the
Page 19 and 20: 8 The Promise & Rewards($): Your Su
Page 21: 9 The Ask: You can always take more
Page 24 and 25: 1 Do not lead with broad, sweeping
Page 26 and 27: 3 Avoid “purple smoke”—adject
Page 28 and 29: 5 Use analogs, as long as you are c

EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?