EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

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1 Attention Grabber : It should be direct and specific, not abstract and conceptual. If you can drop some impressive names - world-class advisors, multinationals you are already working with – you should
2 The Big Problem: Make it clear that there is a Big, Important problem (current or emerging) that you are going to solve. In this context you are establishing your Value Proposition
Page 1 and 2: EXECUTIVE SUMMARY: Writing a Impact
Page 3: 1 Attention Grabber: Work on One se
Page 7 and 8: 3 The Solution: What specifically a
Page 9 and 10: 4 The Opportunity: Explain in a few
Page 11 and 12: 5 Your Competitive Edge: No matter
Page 13 and 14: 6 The Model: How specifically are y
Page 15 and 16: 6 TYPICAL BUSINESS MODEL
Page 17 and 18: 7 The Team: Don’t copy-paste the
Page 19 and 20: 8 The Promise & Rewards($): Your Su
Page 21: 9 The Ask: You can always take more
Page 24 and 25: 1 Do not lead with broad, sweeping
Page 26 and 27: 3 Avoid “purple smoke”—adject
Page 28 and 29: 5 Use analogs, as long as you are c

EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

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