EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

More documents

Recommendations

Info

3 Avoid “purple smoke”—adjectives that sound impressive but carry no substance. “Next generation” and “dynamic” probably don’t mean anything to your readers Explain your company the way you would to a friend at a party
4 State your value proposition and competitive advantage in positive terms, not negative terms. It is what you can do that is important, not what others cannot do. With the one or two most obvious competitors, however, you may need to be very explicit. Use simple sentences, not multi-tiered compound sentences.
Page 1 and 2: EXECUTIVE SUMMARY: Writing a Impact
Page 3 and 4: 1 Attention Grabber: Work on One se
Page 5 and 6: 2 The Big Problem: Make it clear th
Page 7 and 8: 3 The Solution: What specifically a
Page 9 and 10: 4 The Opportunity: Explain in a few
Page 11 and 12: 5 Your Competitive Edge: No matter
Page 13 and 14: 6 The Model: How specifically are y
Page 15 and 16: 6 TYPICAL BUSINESS MODEL
Page 17 and 18: 7 The Team: Don’t copy-paste the
Page 19 and 20: 8 The Promise & Rewards($): Your Su
Page 21: 9 The Ask: You can always take more
Page 24 and 25: 1 Do not lead with broad, sweeping
Page 28 and 29: 5 Use analogs, as long as you are c

EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

Create successful ePaper yourself

Delete template?

Save as template?