EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

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9 The Ask: This is the amount of funding you are asking for now. This should generally be the minimum amount of equity you need to reach the next major milestone.
9 The Ask: You can always take more if investors are willing to make more available, but it is hard to take less. If you expect to be raising another round of financing later, make that clear, and state the expected amount.
Page 1 and 2: EXECUTIVE SUMMARY: Writing a Impact
Page 3 and 4: 1 Attention Grabber: Work on One se
Page 5 and 6: 2 The Big Problem: Make it clear th
Page 7 and 8: 3 The Solution: What specifically a
Page 9 and 10: 4 The Opportunity: Explain in a few
Page 11 and 12: 5 Your Competitive Edge: No matter
Page 13 and 14: 6 The Model: How specifically are y
Page 15 and 16: 6 TYPICAL BUSINESS MODEL
Page 17 and 18: 7 The Team: Don’t copy-paste the
Page 19: 8 The Promise & Rewards($): Your Su
Page 24 and 25: 1 Do not lead with broad, sweeping
Page 26 and 27: 3 Avoid “purple smoke”—adject
Page 28 and 29: 5 Use analogs, as long as you are c

EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

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