EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

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8 The Promise & Rewards($): When you are pitching to investors, your fundamental promise is that you are going to make lots of money. The only way you can do that is if you can achieve a level of success that far exceeds the capital required to do that.
8 The Promise & Rewards($): Your Summary Financial Projections should clearly show that. But make it believable You should show 3-5 years of r evenues, expenses, losses/profits, cash and headcount..
Page 1 and 2: EXECUTIVE SUMMARY: Writing a Impact
Page 3 and 4: 1 Attention Grabber: Work on One se
Page 5 and 6: 2 The Big Problem: Make it clear th
Page 7 and 8: 3 The Solution: What specifically a
Page 9 and 10: 4 The Opportunity: Explain in a few
Page 11 and 12: 5 Your Competitive Edge: No matter
Page 13 and 14: 6 The Model: How specifically are y
Page 15 and 16: 6 TYPICAL BUSINESS MODEL
Page 17: 7 The Team: Don’t copy-paste the
Page 21: 9 The Ask: You can always take more
Page 24 and 25: 1 Do not lead with broad, sweeping
Page 26 and 27: 3 Avoid “purple smoke”—adject
Page 28 and 29: 5 Use analogs, as long as you are c

EXECUTIVE SUMMARY: Writing a Impactful One Michael ... - iCentre

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