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Finland (Oct 2013) - german films

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Market Study<br />

FINLAND<br />

by Split Screen Data Ltd.<br />

for German Films <strong>Oct</strong>ober <strong>2013</strong>


FINLAND<br />

Language Finnish, Swedish, Sami<br />

Location <strong>Finland</strong> is situated in the Fennoscandian<br />

region of Northern europe and bordered by<br />

Sweden to the west, Norway to the north<br />

and russia to the east, while estonia lies to<br />

its south across the Gulf of <strong>Finland</strong>.<br />

Population 5,434,357<br />

Capital Helsinki (pop 605,523)<br />

Major cities espoo (pop 257,461), tampere (pop 217,767),<br />

Vantaa (205,653)<br />

Land surface 337,030 square kilometres<br />

Time zone eet (GMt +2)<br />

Internet domain .fi<br />

IDD +358<br />

Currency euro<br />

GDP<br />

€196.5 billionn<br />

Unemployment 7.8%<br />

G E N E R A L C I N E M A S TAT I S T I C S<br />

2010 2011 2012<br />

Cinemas 172 172 162<br />

Screens 294 283 280<br />

Digital screens 93 210 265<br />

3D-capable screens 87 200 250<br />

Overall capacity 49,607 49,872 49,000<br />

Admissions (in millions) 7.5 7.1 8.5<br />

Per capita attendance 1.4 1.3 1.6<br />

3D admissions 1,432,199 1,917,000 1,732,828<br />

Average ticket price (in euros) €8.7 €9.0 €8.9<br />

Active theatrical distributors 14 14 13<br />

R E L E A S E S<br />

Total 181 189 179<br />

Finnish 21 29 36<br />

US 105 98 90<br />

German (100% or majority co-prods) 5 7 2<br />

German minority co-prods 12 5 10<br />

Other Nordic 13 10 10<br />

Other European 32 33 27<br />

Other 5 12 4<br />

Classification is by main producing country. as a result, there is an inevitable overlap between German minority co-productions and other categories.<br />

B O X O F F I C E (in euros)<br />

Total (millions) 66 64.8 78.8<br />

Finnish <strong>films</strong> (millions} 9.6 9.6 21.1<br />

German 100% or majority co-prods 381,127 674,972 222,687<br />

German 100% or majority co-prods as % 0.66 1.04 0.28<br />

German minority co-prods 885,438 1,449,682 556,936<br />

German minority co-prods as % 1.5 2.2 0.71<br />

2 GerMaN FilMS – Market Study FINLAND


RELEASE DETAILS<br />

TITLE<br />

2 0 1 0 T O P 1 0<br />

DISTRIBUTOR<br />

RELEASE<br />

DATE<br />

ADMISSIONS<br />

NaPaPiiriN SaNkarit (FiN)<br />

Sex aNd tHe City 2 (uS)<br />

riStO räPPääjä ja POlkuPyöräVaraS (FiN)<br />

aliCe iN WONderlaNd (uS)<br />

Harry POtter aNd tHe deatHly HallOWS: Part 1 (uS/uk)<br />

*aVatar (uS)<br />

PriNSeSSa (FiN)<br />

iNCePtiON (uS/uk)<br />

*HaVukka-aHON OlOHuONe (FiN)<br />

tOy StOry 3 (uS)<br />

* released in previous year(s)<br />

Sandrew Metronome distribution <strong>Finland</strong><br />

Sandrew Metronome distribution <strong>Finland</strong><br />

Nordisk Film<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

Sandrew Metronome distribution <strong>Finland</strong><br />

FS Film<br />

Sandrew Metronome distribution <strong>Finland</strong><br />

Sandrew Metronome distribution <strong>Finland</strong><br />

Nordisk Film<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

15.10.10<br />

02.06.10<br />

12.02.10<br />

12.03.10<br />

17.11.10<br />

18.12.09<br />

10.09.10<br />

23.07.10<br />

25.12.09<br />

27.08.10<br />

334,943<br />

328,286<br />

325,484<br />

304,844<br />

292,991<br />

287,767<br />

279,698<br />

253,098<br />

215,965<br />

213,609<br />

2 0 1 0 G E R M A N F I L M S (100% or majority co-productions in red)<br />

reSideNt eVil: aFterliFe (uS/Ger/uk)<br />

WüSteNBluMe (Ger/at)<br />

tHe GHOSt (Fr/Ger/uk)<br />

Mr. NOBOdy (Fr/Bel/CaN/Ger)<br />

SNaBBa CaSH (SWe/deN/Ger)<br />

det eNda ratiONella (SWe/Fr/Ger/it)<br />

daS SaNdMäNNCHeN – aBeNteur iM trauMlaNd (Ger)<br />

daS WeiSSe BaNd (Ger/at/Fr/it)<br />

SOul kitCHeN (Ger)<br />

eNter tHe VOid (Fr/Ger/it)<br />

*eartH (uk/uS/Ger)<br />

*SkaVaBöleN POjat (FiN/Ger)<br />

tHe laSt StatiON (Ger/ruS)<br />

NiNja aSSaSSiN (uS/Ger)<br />

la raFle (Fr/Ger)<br />

FreetiMe MaCHOS (FiN/Ger)<br />

tOurNée (Fr/Ger)<br />

HjeM til jul (NOr/Ger)<br />

OrNjäGereNS SON (SWe/Ger)<br />

* released in previous year(s)<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

Future Film<br />

FS Film<br />

Cinema Mondo<br />

Bio rex<br />

Cinema Mondo<br />

Finnkino<br />

Future Film<br />

Future Film<br />

Cinema Mondo<br />

Future Film<br />

FS Film<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

Sandrew Metronome distribution <strong>Finland</strong><br />

Cinema Mondo<br />

klaffi tuotannot<br />

Cinema Mondo<br />

Sandrew Metronome distribution <strong>Finland</strong><br />

kinoscreen illusion<br />

17.09.10<br />

01.04.10<br />

09.04.10<br />

01.10.10<br />

01.04.10<br />

29.10.10<br />

17.12.10<br />

12.03.10<br />

27.08.10<br />

03.09.10<br />

11.12.09<br />

04.09.09<br />

01.04.10<br />

08.01.10<br />

19.11.10<br />

12.03.10<br />

19.03.10<br />

17.12.10<br />

19.02.10<br />

34,388<br />

28,360<br />

26,118<br />

19,636<br />

13,798<br />

7,417<br />

5,979<br />

4,995<br />

4,112<br />

3,918<br />

3,525<br />

3,104<br />

2,965<br />

2,644<br />

2,197<br />

1,911<br />

1,405<br />

1,016<br />

202<br />

GerMaN FilMS – Market Study FINLAND 3


2 0 1 1 T O P 1 0<br />

Harry POtter aNd tHe deatHly HallOWS: Part 2 (uk/uS)<br />

PirateS OF tHe CariBBeaN: ON StraNGer tideS (uS)<br />

jOHNNy eNGliSH reBOrN (uk)<br />

CarS 2 (uS)<br />

VareS – PaHaN SuudelMa (FiN)<br />

tHe kiNG’S SPeeCH (uk/auS)<br />

tHe tWiliGHt SaGa: BreakiNG daWN – Part 1 (uS)<br />

BlaCk SWaN (uS)<br />

taNGled (uS)<br />

riO (uS)<br />

FS Film<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

Finnkino<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

Nordisk Film<br />

FS Film<br />

Nordisk Film<br />

FS Film<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

FS Film<br />

13.07.11<br />

18.05.11<br />

14.10.11<br />

12.08.11<br />

06.01.11<br />

21.01.11<br />

18.11.11<br />

04.03.11<br />

11.02.11<br />

15.04.11<br />

386,520<br />

359,463<br />

276,581<br />

253,654<br />

203,695<br />

194,763<br />

183,163<br />

169,994<br />

168,700<br />

154,039<br />

2 0 1 1 G E R M A N F I L M S (100% or majority co-productions in red)<br />

le HaVre (FiN/Fr/Ger)<br />

tHe tHree MuSketeerS (Ger/Fr/uk/uS)<br />

MelaNCHOlia (deN/SWe/Fr/Ger)<br />

kONFereNZ der tiere (Ger)<br />

HaNNa (uS/uk/Ger)<br />

PiNa (Ger/Fr)<br />

HOdejeGerNe (NOr/deN/Ger)<br />

MaMa aFriCa (Ger/Sa/FiN)<br />

uNkNOWN (uS/Ger/uk/Fr)<br />

liFe, aBOVe all (Ger/Sa)<br />

Wer WeNN NiCHt Wir (Ger)<br />

drei (Ger)<br />

Future Film<br />

FS Film<br />

Nordisk Film<br />

FS Film<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

Bio rex distribution<br />

Nordisk Film<br />

FS Film<br />

FS Film<br />

atlantic Film<br />

atlantic Film<br />

Future Film distribution<br />

09.09.11<br />

21.10.11<br />

17.06.11<br />

01.07.11<br />

03.06.11<br />

23.09.11<br />

30.09.11<br />

23.08.11<br />

17.06.11<br />

19.08.11<br />

07.10.11<br />

02.09.11<br />

116,719<br />

31,949<br />

21,825<br />

14,802<br />

12,164<br />

10,427<br />

9,894<br />

8,509<br />

8,484<br />

3,489<br />

927<br />

529<br />

2 0 1 2 T O P 1 0<br />

SkyFall (uS/uk)<br />

tHe HOBBit: aN uNexPeCted jOurNey (uS/NZ)<br />

iCe aGe: CONtiNeNtal driFt (uS)<br />

riStO räPPääjä ja Viileä VeNla (FiN)<br />

MadaGaSCar 3: eurOPe’S MOSt WaNted (uS)<br />

tHe dark kNiGHt riSeS (uS/uk)<br />

tie POHjOiSeeN (FiN)<br />

PuHdiStuS (FiN/eSt)<br />

tHe tWiliGHt SaGa: BreakiNG daWN – Part 2 (uS)<br />

tHe HuNGer GaMeS (uS)<br />

FS Film<br />

FS Film<br />

FS Film<br />

Nordisk Film<br />

Finnkino<br />

FS Film<br />

FS Film<br />

Nordisk Film<br />

Nordisk Film<br />

Nordisk Film<br />

26.10.12<br />

12.12.12<br />

29.06.12<br />

10.02.12<br />

03.08.12<br />

20.07.12<br />

24.08.12<br />

07.09.12<br />

16.11.12<br />

23.03.12<br />

615,854<br />

308,261<br />

316,627<br />

308,757<br />

308,428<br />

288,996<br />

264,830<br />

208,420<br />

206,434<br />

196,151<br />

4 GerMaN FilMS – Market Study FINLAND


2 0 1 2 G E R M A N F I L M S (100% or majority co-productions in red)<br />

irON Sky (FiN/Ger/auS)<br />

NikO 2 – leNtäjäVeljekSet (FiN/deN/ire/Ger)<br />

VuOSaari (FiN/Ger)<br />

tiNker tailOr SOldier SPy (uk/Fr/Ger)<br />

a daNGerOuS MetHOd (Ger/CaN/uk/SWZ)<br />

CarNaGe (Fr/Ger/POl)<br />

2 dayS iN NeW yOrk (Fr/Ger/Bel)<br />

deN Skaldede FriSØr (deN/Fr/it/SWe/Ger)<br />

BarBara (Ger)<br />

SNaBBa CaSH ii (SWe/deN/Ger)<br />

NOBelS teStaMeNte (SWe/Ger)<br />

FauSt (ruS/Ger)<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

Nordisk Film<br />

Walt disney Studios Motion Pictures <strong>Finland</strong><br />

FS Film<br />

Scanbox<br />

Future Film distribution<br />

Cinema Mondo<br />

atlantic Film<br />

Future Film distribution<br />

Bio rex distribution<br />

Nordisk Film<br />

atlantic Film<br />

04.04.12<br />

12.10.12<br />

03.02.12<br />

24.02.12<br />

13.04.12<br />

10.02.12<br />

09.11.12<br />

07.12.12<br />

17.08.12<br />

14.09.12<br />

09.03.12<br />

23.11.12<br />

181,327<br />

150,899<br />

95,910<br />

29,880<br />

18,588<br />

10,914<br />

7,532<br />

6,662<br />

5,823<br />

4,519<br />

3,329<br />

213<br />

S A L E S A G E N T S F O R G E R M A N F I L M S R E L E A S E D I N F I N L A N D<br />

auF der aNdereN Seite<br />

der Baader MeiNHOF kOMPlex<br />

BarBara<br />

a daNGerOuS MetHOd<br />

drei<br />

kONFereNZ der tiere<br />

tHe laSt StatiON<br />

liFe, aBOVe all<br />

MaMa aFriCa<br />

daS SaNdMäNNCHeN – aBeNteur iM trauMlaNd<br />

PiNa<br />

SOul kitCHeN<br />

tHe tHree MuSketeerS<br />

daS WeiSSe BaNd<br />

Wer WeNN NiCHt Wir<br />

WüSteNBluMe<br />

the Match Factory<br />

Summit entertainment<br />

the Match Factory<br />

HanWay Films<br />

the Match Factory<br />

timeless Films<br />

the little Film Company<br />

Global Screen<br />

Fortissimo Film Sales<br />

Bac Films<br />

HanWay Films<br />

the Match Factory<br />

Summit entertainment<br />

les Films du losange<br />

the Match Factory<br />

the Match Factory<br />

GerMaN FilMS – Market Study FINLAND 5


T E L E V I S I O N A N D V I D E O<br />

apart from a surprisingly high percentage of Finns having (or claiming to have) no tV set, the television ownership patterns in <strong>Finland</strong> appear fairly close to the european standard. television<br />

view ership figures suggest that state broadcaster yle's four channels still account for the lion's share of the market, with MtV (two channels, including one pay-tV channel) in a strong second<br />

place and Nelonen Media's four private channels (again including one pay-tV channel) some way behind.<br />

MARKET SHARE PER CHANNEL 2010 2011 2012<br />

YLE (all) 41.1 42.2 38.0<br />

MTV 21.6 21.8 20.0<br />

Nelonen (all) 9.3 9.2 9.0<br />

Others 28.0 26.8 33.0<br />

AVAILABLE CHANNELS<br />

Adult 12<br />

Children 12<br />

News 20<br />

Local 43<br />

Lifestyle 3<br />

Music 13<br />

Film 27<br />

Sport 30<br />

Other 125<br />

Total 285<br />

in terms of audience numbers, domestic <strong>films</strong> perform especially well, with five Finnish <strong>films</strong> in the annual top 10 as published by the Finnish Film Foundation – notable, since they do not seem<br />

to dominate the weekly schedules (see below).<br />

S n a p s h o t 1 : Sources of <strong>films</strong> on Finnish tV: one week's programming on <strong>Finland</strong>’s two main tV channels in august <strong>2013</strong><br />

YLE MTV Total<br />

US 5 44 49<br />

UK 1 10 11<br />

<strong>Finland</strong> 7 0 7<br />

Sweden 1 4 5<br />

France 1 2 3<br />

Other 1 6 7<br />

Total 16 66 82<br />

6 GerMaN FilMS – Market Study FINLAND


Channels monitored: all channels of state broadcaster yle (yle tV1, yle tV2, yle teema amd yle Hd), plus private channels MtV3 and Nelonen. the above totals do not include repeat screenings.<br />

No German <strong>films</strong> were screened.<br />

S n a p s h o t 2 : Sources of <strong>films</strong> on Finnish tV: one week's programming on pay-tV film channel Nelonen kino*<br />

US 22<br />

UK 6<br />

Other 6<br />

Total 34<br />

*Week 5-11 august <strong>2013</strong>. the above does not include repeat screenings. the one German title programmed was the english-language BlaCk deatH.<br />

Precise viewing figures are readily available only for the top-performing titles. these more or less mirror the theatrical market, with local titles.<br />

On the pay-tV front, CMore entertainment, which bought out French owners Canal+ but retained the brand name, offers a service available with different subtitles in all four main Nordic territories.<br />

in <strong>Finland</strong>, its Finnish movie channel, Canal+ elokuvat, offers just under 400 titles and is dominated by <strong>films</strong> from Hollywood and Sweden, with a great many Swedish tV series or tV movies (like,<br />

for example, the BeCk series) bulking out the latter's total. Between them, Sweden and the uS account for around 85% of titles available. the only German title currently on the roster seems to<br />

be one of the PriNZeSSiN lilliFee series.<br />

D V D<br />

2009 2010 2011<br />

Number of DVD households (millions) 1.4 1.4 1.4<br />

Number of Blu-ray households 40,000 70,000 160,000<br />

Retail DVD units sold (in millions of euros) 97.7 109.4 98.6<br />

Retail Blu-ray units sold (in millions of euros) 5.6 10.5 19.7<br />

DVD rental transactions (in millions of euros) 27.2 25.5 22.9<br />

Blu-ray rental transactions (in euros) 260,000 660,000 800,000<br />

Average DVD price (in euros) 10.45 10.27 9.78<br />

Average Blu-ray price (in euros) 22.50 21.06 20.51<br />

as with television, dVd business patterns in <strong>Finland</strong> seem to be close to the european mean. From the vantage point of 2009, sales figures for both dVd and Blu-ray in the territory are vastly<br />

larger than those for rental (as long ago as 2009, the latter accounted for less than 5% of the market). Blu-ray sales are increasing steadily but far from exponentially; and sales as a whole remain<br />

steady, with overall (dVd and Blu-ray) revenue rising by 15.5% between 2009 and 2010, then falling back slightly in 2011 as a result of a downward trend in prices. according to the international<br />

Video Federation, the contraction in the video market has been less marked in the Nordic countries than elsewhere in europe.<br />

there is no statistical information on the country of origin of the dVd and Blu-ray titles for sale or rental in <strong>Finland</strong>, but a detailed examination of the catalogue of one major video renter and<br />

retailer (Filmclub) reveals that, of the 900-odd titles on offer, 26 (3%) are German. this total is, however, largely made up of classic 'New German Cinema' titles (15 out of the 26), with 10 of those<br />

represented by the 'Wim Wenders Collection' alone. the evidence suggested by more recent <strong>films</strong> on Filmclub's books is not merely that an afterlife on dVd is only possible for a German film in<br />

<strong>Finland</strong> if it has previously achieved theatrical distribution (generally as a result of having been selected for a major film festival), but also that there is a further winnowing out of theatrical titles<br />

between cinema and home entertainment.<br />

GerMaN FilMS – Market Study FINLAND 7


G E N E R A L N O T E S<br />

<strong>Finland</strong> is a very small market with a correspondingly strong cultural commitment by the Finnish government to ensuring that <strong>films</strong> in the Finnish language – which sits apart from most of those<br />

in europe – are offered to local audiences. this means that local production is heavily subsidised. But the chance to hear the local language spoken on screen also results in local <strong>films</strong> sometimes<br />

finding their way into the annual top 10 (one each in 2009 and 2011, three in 2012 and four in 2010).<br />

With admissions of only six or seven million and around 180 releases a year (60% of them uS), it is not an easy market for <strong>films</strong> from other european countries to penetrate. in 2009, only three<br />

German productions or co-productions were released in the territory. 2010 was somewhat better, with two festival favourites, one english-language arthouse film, one children's film and one<br />

German co-production with commercial aspirations (WüSteNBluMe) reaching the screen. the pattern was repeated in 2011, with two relatively commercial <strong>films</strong> performing more or less to<br />

expectations, two documentaries selling 8,000-10,000 tickets each and a trio of crossover titles doing disappointing business. 2012 saw only the english-language a daNGerOuS MetHOd and<br />

Berlinale favourite BarBara released, the latter selling under 6,000 tickets. By far the best performer among German <strong>films</strong> and minority co-productions over the three-year period surveyed is<br />

le HaVre, a Finnish/French/German co-production directed by aki kaurismäki (whose <strong>films</strong> do not usually do especially well in <strong>Finland</strong>) ending up not far outside the year’s top 10.<br />

the evidence of the last five years is fairly clear, however: the only 100% German productions likely to be acquired for theatrical distribution in <strong>Finland</strong> are those which arrive by way of the festival<br />

circuit (as did daS WeiSSe BaNd, SOul kitCHeN, PiNa and BarBara), with occasional openings for english-language crossover movies like WüSteNBluMe (released, as in most other<br />

european territories, in its english-language version under the title deSert FlOWer) and tHe tHree MuSketeerS, which notched up just under and just over 30,000 admissions respectively.<br />

Sources: tilastokekskus Statistikcentral (Statistics <strong>Finland</strong>), elokuvavuosi 2012 Facts Figures, World Bank, tradingeconomics.com, european audiovisual Observatory, Suomen elokuvasäätiö (Finnish Film Foundation), Filmikamari (Finnish Chamber<br />

of Films, with special thanks to tero koistinen), elonet (Finnish National audiovisual archive), Filmclub.fi, www.voddler.com, Canal+ elokuvat, Split Screen data ltd. Picture credits page 1 and 2: tuBS europe on the globe/wikimedia<br />

8 GerMaN FilMS – Market Study FINLAND

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