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Market Study

FINLAND

by Split Screen Data Ltd.

for German Films October 2013


FINLAND

Language Finnish, Swedish, Sami

Location Finland is situated in the Fennoscandian

region of Northern europe and bordered by

Sweden to the west, Norway to the north

and russia to the east, while estonia lies to

its south across the Gulf of Finland.

Population 5,434,357

Capital Helsinki (pop 605,523)

Major cities espoo (pop 257,461), tampere (pop 217,767),

Vantaa (205,653)

Land surface 337,030 square kilometres

Time zone eet (GMt +2)

Internet domain .fi

IDD +358

Currency euro

GDP

€196.5 billionn

Unemployment 7.8%

G E N E R A L C I N E M A S TAT I S T I C S

2010 2011 2012

Cinemas 172 172 162

Screens 294 283 280

Digital screens 93 210 265

3D-capable screens 87 200 250

Overall capacity 49,607 49,872 49,000

Admissions (in millions) 7.5 7.1 8.5

Per capita attendance 1.4 1.3 1.6

3D admissions 1,432,199 1,917,000 1,732,828

Average ticket price (in euros) €8.7 €9.0 €8.9

Active theatrical distributors 14 14 13

R E L E A S E S

Total 181 189 179

Finnish 21 29 36

US 105 98 90

German (100% or majority co-prods) 5 7 2

German minority co-prods 12 5 10

Other Nordic 13 10 10

Other European 32 33 27

Other 5 12 4

Classification is by main producing country. as a result, there is an inevitable overlap between German minority co-productions and other categories.

B O X O F F I C E (in euros)

Total (millions) 66 64.8 78.8

Finnish films (millions} 9.6 9.6 21.1

German 100% or majority co-prods 381,127 674,972 222,687

German 100% or majority co-prods as % 0.66 1.04 0.28

German minority co-prods 885,438 1,449,682 556,936

German minority co-prods as % 1.5 2.2 0.71

2 GerMaN FilMS – Market Study FINLAND


RELEASE DETAILS

TITLE

2 0 1 0 T O P 1 0

DISTRIBUTOR

RELEASE

DATE

ADMISSIONS

NaPaPiiriN SaNkarit (FiN)

Sex aNd tHe City 2 (uS)

riStO räPPääjä ja POlkuPyöräVaraS (FiN)

aliCe iN WONderlaNd (uS)

Harry POtter aNd tHe deatHly HallOWS: Part 1 (uS/uk)

*aVatar (uS)

PriNSeSSa (FiN)

iNCePtiON (uS/uk)

*HaVukka-aHON OlOHuONe (FiN)

tOy StOry 3 (uS)

* released in previous year(s)

Sandrew Metronome distribution Finland

Sandrew Metronome distribution Finland

Nordisk Film

Walt disney Studios Motion Pictures Finland

Sandrew Metronome distribution Finland

FS Film

Sandrew Metronome distribution Finland

Sandrew Metronome distribution Finland

Nordisk Film

Walt disney Studios Motion Pictures Finland

15.10.10

02.06.10

12.02.10

12.03.10

17.11.10

18.12.09

10.09.10

23.07.10

25.12.09

27.08.10

334,943

328,286

325,484

304,844

292,991

287,767

279,698

253,098

215,965

213,609

2 0 1 0 G E R M A N F I L M S (100% or majority co-productions in red)

reSideNt eVil: aFterliFe (uS/Ger/uk)

WüSteNBluMe (Ger/at)

tHe GHOSt (Fr/Ger/uk)

Mr. NOBOdy (Fr/Bel/CaN/Ger)

SNaBBa CaSH (SWe/deN/Ger)

det eNda ratiONella (SWe/Fr/Ger/it)

daS SaNdMäNNCHeN – aBeNteur iM trauMlaNd (Ger)

daS WeiSSe BaNd (Ger/at/Fr/it)

SOul kitCHeN (Ger)

eNter tHe VOid (Fr/Ger/it)

*eartH (uk/uS/Ger)

*SkaVaBöleN POjat (FiN/Ger)

tHe laSt StatiON (Ger/ruS)

NiNja aSSaSSiN (uS/Ger)

la raFle (Fr/Ger)

FreetiMe MaCHOS (FiN/Ger)

tOurNée (Fr/Ger)

HjeM til jul (NOr/Ger)

OrNjäGereNS SON (SWe/Ger)

* released in previous year(s)

Walt disney Studios Motion Pictures Finland

Future Film

FS Film

Cinema Mondo

Bio rex

Cinema Mondo

Finnkino

Future Film

Future Film

Cinema Mondo

Future Film

FS Film

Walt disney Studios Motion Pictures Finland

Sandrew Metronome distribution Finland

Cinema Mondo

klaffi tuotannot

Cinema Mondo

Sandrew Metronome distribution Finland

kinoscreen illusion

17.09.10

01.04.10

09.04.10

01.10.10

01.04.10

29.10.10

17.12.10

12.03.10

27.08.10

03.09.10

11.12.09

04.09.09

01.04.10

08.01.10

19.11.10

12.03.10

19.03.10

17.12.10

19.02.10

34,388

28,360

26,118

19,636

13,798

7,417

5,979

4,995

4,112

3,918

3,525

3,104

2,965

2,644

2,197

1,911

1,405

1,016

202

GerMaN FilMS – Market Study FINLAND 3


2 0 1 1 T O P 1 0

Harry POtter aNd tHe deatHly HallOWS: Part 2 (uk/uS)

PirateS OF tHe CariBBeaN: ON StraNGer tideS (uS)

jOHNNy eNGliSH reBOrN (uk)

CarS 2 (uS)

VareS – PaHaN SuudelMa (FiN)

tHe kiNG’S SPeeCH (uk/auS)

tHe tWiliGHt SaGa: BreakiNG daWN – Part 1 (uS)

BlaCk SWaN (uS)

taNGled (uS)

riO (uS)

FS Film

Walt disney Studios Motion Pictures Finland

Finnkino

Walt disney Studios Motion Pictures Finland

Nordisk Film

FS Film

Nordisk Film

FS Film

Walt disney Studios Motion Pictures Finland

FS Film

13.07.11

18.05.11

14.10.11

12.08.11

06.01.11

21.01.11

18.11.11

04.03.11

11.02.11

15.04.11

386,520

359,463

276,581

253,654

203,695

194,763

183,163

169,994

168,700

154,039

2 0 1 1 G E R M A N F I L M S (100% or majority co-productions in red)

le HaVre (FiN/Fr/Ger)

tHe tHree MuSketeerS (Ger/Fr/uk/uS)

MelaNCHOlia (deN/SWe/Fr/Ger)

kONFereNZ der tiere (Ger)

HaNNa (uS/uk/Ger)

PiNa (Ger/Fr)

HOdejeGerNe (NOr/deN/Ger)

MaMa aFriCa (Ger/Sa/FiN)

uNkNOWN (uS/Ger/uk/Fr)

liFe, aBOVe all (Ger/Sa)

Wer WeNN NiCHt Wir (Ger)

drei (Ger)

Future Film

FS Film

Nordisk Film

FS Film

Walt disney Studios Motion Pictures Finland

Bio rex distribution

Nordisk Film

FS Film

FS Film

atlantic Film

atlantic Film

Future Film distribution

09.09.11

21.10.11

17.06.11

01.07.11

03.06.11

23.09.11

30.09.11

23.08.11

17.06.11

19.08.11

07.10.11

02.09.11

116,719

31,949

21,825

14,802

12,164

10,427

9,894

8,509

8,484

3,489

927

529

2 0 1 2 T O P 1 0

SkyFall (uS/uk)

tHe HOBBit: aN uNexPeCted jOurNey (uS/NZ)

iCe aGe: CONtiNeNtal driFt (uS)

riStO räPPääjä ja Viileä VeNla (FiN)

MadaGaSCar 3: eurOPe’S MOSt WaNted (uS)

tHe dark kNiGHt riSeS (uS/uk)

tie POHjOiSeeN (FiN)

PuHdiStuS (FiN/eSt)

tHe tWiliGHt SaGa: BreakiNG daWN – Part 2 (uS)

tHe HuNGer GaMeS (uS)

FS Film

FS Film

FS Film

Nordisk Film

Finnkino

FS Film

FS Film

Nordisk Film

Nordisk Film

Nordisk Film

26.10.12

12.12.12

29.06.12

10.02.12

03.08.12

20.07.12

24.08.12

07.09.12

16.11.12

23.03.12

615,854

308,261

316,627

308,757

308,428

288,996

264,830

208,420

206,434

196,151

4 GerMaN FilMS – Market Study FINLAND


2 0 1 2 G E R M A N F I L M S (100% or majority co-productions in red)

irON Sky (FiN/Ger/auS)

NikO 2 – leNtäjäVeljekSet (FiN/deN/ire/Ger)

VuOSaari (FiN/Ger)

tiNker tailOr SOldier SPy (uk/Fr/Ger)

a daNGerOuS MetHOd (Ger/CaN/uk/SWZ)

CarNaGe (Fr/Ger/POl)

2 dayS iN NeW yOrk (Fr/Ger/Bel)

deN Skaldede FriSØr (deN/Fr/it/SWe/Ger)

BarBara (Ger)

SNaBBa CaSH ii (SWe/deN/Ger)

NOBelS teStaMeNte (SWe/Ger)

FauSt (ruS/Ger)

Walt disney Studios Motion Pictures Finland

Nordisk Film

Walt disney Studios Motion Pictures Finland

FS Film

Scanbox

Future Film distribution

Cinema Mondo

atlantic Film

Future Film distribution

Bio rex distribution

Nordisk Film

atlantic Film

04.04.12

12.10.12

03.02.12

24.02.12

13.04.12

10.02.12

09.11.12

07.12.12

17.08.12

14.09.12

09.03.12

23.11.12

181,327

150,899

95,910

29,880

18,588

10,914

7,532

6,662

5,823

4,519

3,329

213

S A L E S A G E N T S F O R G E R M A N F I L M S R E L E A S E D I N F I N L A N D

auF der aNdereN Seite

der Baader MeiNHOF kOMPlex

BarBara

a daNGerOuS MetHOd

drei

kONFereNZ der tiere

tHe laSt StatiON

liFe, aBOVe all

MaMa aFriCa

daS SaNdMäNNCHeN – aBeNteur iM trauMlaNd

PiNa

SOul kitCHeN

tHe tHree MuSketeerS

daS WeiSSe BaNd

Wer WeNN NiCHt Wir

WüSteNBluMe

the Match Factory

Summit entertainment

the Match Factory

HanWay Films

the Match Factory

timeless Films

the little Film Company

Global Screen

Fortissimo Film Sales

Bac Films

HanWay Films

the Match Factory

Summit entertainment

les Films du losange

the Match Factory

the Match Factory

GerMaN FilMS – Market Study FINLAND 5


T E L E V I S I O N A N D V I D E O

apart from a surprisingly high percentage of Finns having (or claiming to have) no tV set, the television ownership patterns in Finland appear fairly close to the european standard. television

view ership figures suggest that state broadcaster yle's four channels still account for the lion's share of the market, with MtV (two channels, including one pay-tV channel) in a strong second

place and Nelonen Media's four private channels (again including one pay-tV channel) some way behind.

MARKET SHARE PER CHANNEL 2010 2011 2012

YLE (all) 41.1 42.2 38.0

MTV 21.6 21.8 20.0

Nelonen (all) 9.3 9.2 9.0

Others 28.0 26.8 33.0

AVAILABLE CHANNELS

Adult 12

Children 12

News 20

Local 43

Lifestyle 3

Music 13

Film 27

Sport 30

Other 125

Total 285

in terms of audience numbers, domestic films perform especially well, with five Finnish films in the annual top 10 as published by the Finnish Film Foundation – notable, since they do not seem

to dominate the weekly schedules (see below).

S n a p s h o t 1 : Sources of films on Finnish tV: one week's programming on Finland’s two main tV channels in august 2013

YLE MTV Total

US 5 44 49

UK 1 10 11

Finland 7 0 7

Sweden 1 4 5

France 1 2 3

Other 1 6 7

Total 16 66 82

6 GerMaN FilMS – Market Study FINLAND


Channels monitored: all channels of state broadcaster yle (yle tV1, yle tV2, yle teema amd yle Hd), plus private channels MtV3 and Nelonen. the above totals do not include repeat screenings.

No German films were screened.

S n a p s h o t 2 : Sources of films on Finnish tV: one week's programming on pay-tV film channel Nelonen kino*

US 22

UK 6

Other 6

Total 34

*Week 5-11 august 2013. the above does not include repeat screenings. the one German title programmed was the english-language BlaCk deatH.

Precise viewing figures are readily available only for the top-performing titles. these more or less mirror the theatrical market, with local titles.

On the pay-tV front, CMore entertainment, which bought out French owners Canal+ but retained the brand name, offers a service available with different subtitles in all four main Nordic territories.

in Finland, its Finnish movie channel, Canal+ elokuvat, offers just under 400 titles and is dominated by films from Hollywood and Sweden, with a great many Swedish tV series or tV movies (like,

for example, the BeCk series) bulking out the latter's total. Between them, Sweden and the uS account for around 85% of titles available. the only German title currently on the roster seems to

be one of the PriNZeSSiN lilliFee series.

D V D

2009 2010 2011

Number of DVD households (millions) 1.4 1.4 1.4

Number of Blu-ray households 40,000 70,000 160,000

Retail DVD units sold (in millions of euros) 97.7 109.4 98.6

Retail Blu-ray units sold (in millions of euros) 5.6 10.5 19.7

DVD rental transactions (in millions of euros) 27.2 25.5 22.9

Blu-ray rental transactions (in euros) 260,000 660,000 800,000

Average DVD price (in euros) 10.45 10.27 9.78

Average Blu-ray price (in euros) 22.50 21.06 20.51

as with television, dVd business patterns in Finland seem to be close to the european mean. From the vantage point of 2009, sales figures for both dVd and Blu-ray in the territory are vastly

larger than those for rental (as long ago as 2009, the latter accounted for less than 5% of the market). Blu-ray sales are increasing steadily but far from exponentially; and sales as a whole remain

steady, with overall (dVd and Blu-ray) revenue rising by 15.5% between 2009 and 2010, then falling back slightly in 2011 as a result of a downward trend in prices. according to the international

Video Federation, the contraction in the video market has been less marked in the Nordic countries than elsewhere in europe.

there is no statistical information on the country of origin of the dVd and Blu-ray titles for sale or rental in Finland, but a detailed examination of the catalogue of one major video renter and

retailer (Filmclub) reveals that, of the 900-odd titles on offer, 26 (3%) are German. this total is, however, largely made up of classic 'New German Cinema' titles (15 out of the 26), with 10 of those

represented by the 'Wim Wenders Collection' alone. the evidence suggested by more recent films on Filmclub's books is not merely that an afterlife on dVd is only possible for a German film in

Finland if it has previously achieved theatrical distribution (generally as a result of having been selected for a major film festival), but also that there is a further winnowing out of theatrical titles

between cinema and home entertainment.

GerMaN FilMS – Market Study FINLAND 7


G E N E R A L N O T E S

Finland is a very small market with a correspondingly strong cultural commitment by the Finnish government to ensuring that films in the Finnish language – which sits apart from most of those

in europe – are offered to local audiences. this means that local production is heavily subsidised. But the chance to hear the local language spoken on screen also results in local films sometimes

finding their way into the annual top 10 (one each in 2009 and 2011, three in 2012 and four in 2010).

With admissions of only six or seven million and around 180 releases a year (60% of them uS), it is not an easy market for films from other european countries to penetrate. in 2009, only three

German productions or co-productions were released in the territory. 2010 was somewhat better, with two festival favourites, one english-language arthouse film, one children's film and one

German co-production with commercial aspirations (WüSteNBluMe) reaching the screen. the pattern was repeated in 2011, with two relatively commercial films performing more or less to

expectations, two documentaries selling 8,000-10,000 tickets each and a trio of crossover titles doing disappointing business. 2012 saw only the english-language a daNGerOuS MetHOd and

Berlinale favourite BarBara released, the latter selling under 6,000 tickets. By far the best performer among German films and minority co-productions over the three-year period surveyed is

le HaVre, a Finnish/French/German co-production directed by aki kaurismäki (whose films do not usually do especially well in Finland) ending up not far outside the year’s top 10.

the evidence of the last five years is fairly clear, however: the only 100% German productions likely to be acquired for theatrical distribution in Finland are those which arrive by way of the festival

circuit (as did daS WeiSSe BaNd, SOul kitCHeN, PiNa and BarBara), with occasional openings for english-language crossover movies like WüSteNBluMe (released, as in most other

european territories, in its english-language version under the title deSert FlOWer) and tHe tHree MuSketeerS, which notched up just under and just over 30,000 admissions respectively.

Sources: tilastokekskus Statistikcentral (Statistics Finland), elokuvavuosi 2012 Facts Figures, World Bank, tradingeconomics.com, european audiovisual Observatory, Suomen elokuvasäätiö (Finnish Film Foundation), Filmikamari (Finnish Chamber

of Films, with special thanks to tero koistinen), elonet (Finnish National audiovisual archive), Filmclub.fi, www.voddler.com, Canal+ elokuvat, Split Screen data ltd. Picture credits page 1 and 2: tuBS europe on the globe/wikimedia

8 GerMaN FilMS – Market Study FINLAND

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