Finland (Oct 2013) - german films

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T E L E V I S I O N A N D V I D E O apart from a surprisingly high percentage of Finns having (or claiming to have) no tV set, the television ownership patterns in Finland appear fairly close to the european standard. television view ership figures suggest that state broadcaster yle's four channels still account for the lion's share of the market, with MtV (two channels, including one pay-tV channel) in a strong second place and Nelonen Media's four private channels (again including one pay-tV channel) some way behind. MARKET SHARE PER CHANNEL 2010 2011 2012 YLE (all) 41.1 42.2 38.0 MTV 21.6 21.8 20.0 Nelonen (all) 9.3 9.2 9.0 Others 28.0 26.8 33.0 AVAILABLE CHANNELS Adult 12 Children 12 News 20 Local 43 Lifestyle 3 Music 13 Film 27 Sport 30 Other 125 Total 285 in terms of audience numbers, domestic films perform especially well, with five Finnish films in the annual top 10 as published by the Finnish Film Foundation – notable, since they do not seem to dominate the weekly schedules (see below). S n a p s h o t 1 : Sources of films on Finnish tV: one week's programming on Finland’s two main tV channels in august 2013 YLE MTV Total US 5 44 49 UK 1 10 11 Finland 7 0 7 Sweden 1 4 5 France 1 2 3 Other 1 6 7 Total 16 66 82 6 GerMaN FilMS – Market Study FINLAND
Channels monitored: all channels of state broadcaster yle (yle tV1, yle tV2, yle teema amd yle Hd), plus private channels MtV3 and Nelonen. the above totals do not include repeat screenings. No German films were screened. S n a p s h o t 2 : Sources of films on Finnish tV: one week's programming on pay-tV film channel Nelonen kino* US 22 UK 6 Other 6 Total 34 *Week 5-11 august 2013. the above does not include repeat screenings. the one German title programmed was the english-language BlaCk deatH. Precise viewing figures are readily available only for the top-performing titles. these more or less mirror the theatrical market, with local titles. On the pay-tV front, CMore entertainment, which bought out French owners Canal+ but retained the brand name, offers a service available with different subtitles in all four main Nordic territories. in Finland, its Finnish movie channel, Canal+ elokuvat, offers just under 400 titles and is dominated by films from Hollywood and Sweden, with a great many Swedish tV series or tV movies (like, for example, the BeCk series) bulking out the latter's total. Between them, Sweden and the uS account for around 85% of titles available. the only German title currently on the roster seems to be one of the PriNZeSSiN lilliFee series. D V D 2009 2010 2011 Number of DVD households (millions) 1.4 1.4 1.4 Number of Blu-ray households 40,000 70,000 160,000 Retail DVD units sold (in millions of euros) 97.7 109.4 98.6 Retail Blu-ray units sold (in millions of euros) 5.6 10.5 19.7 DVD rental transactions (in millions of euros) 27.2 25.5 22.9 Blu-ray rental transactions (in euros) 260,000 660,000 800,000 Average DVD price (in euros) 10.45 10.27 9.78 Average Blu-ray price (in euros) 22.50 21.06 20.51 as with television, dVd business patterns in Finland seem to be close to the european mean. From the vantage point of 2009, sales figures for both dVd and Blu-ray in the territory are vastly larger than those for rental (as long ago as 2009, the latter accounted for less than 5% of the market). Blu-ray sales are increasing steadily but far from exponentially; and sales as a whole remain steady, with overall (dVd and Blu-ray) revenue rising by 15.5% between 2009 and 2010, then falling back slightly in 2011 as a result of a downward trend in prices. according to the international Video Federation, the contraction in the video market has been less marked in the Nordic countries than elsewhere in europe. there is no statistical information on the country of origin of the dVd and Blu-ray titles for sale or rental in Finland, but a detailed examination of the catalogue of one major video renter and retailer (Filmclub) reveals that, of the 900-odd titles on offer, 26 (3%) are German. this total is, however, largely made up of classic 'New German Cinema' titles (15 out of the 26), with 10 of those represented by the 'Wim Wenders Collection' alone. the evidence suggested by more recent films on Filmclub's books is not merely that an afterlife on dVd is only possible for a German film in Finland if it has previously achieved theatrical distribution (generally as a result of having been selected for a major film festival), but also that there is a further winnowing out of theatrical titles between cinema and home entertainment. GerMaN FilMS – Market Study FINLAND 7
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Finland (Oct 2013) - german films

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