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Market Study<br />
FINLAND<br />
by Split Screen Data Ltd.<br />
for German Films <strong>Oct</strong>ober <strong>2013</strong>
FINLAND<br />
Language Finnish, Swedish, Sami<br />
Location <strong>Finland</strong> is situated in the Fennoscandian<br />
region of Northern europe and bordered by<br />
Sweden to the west, Norway to the north<br />
and russia to the east, while estonia lies to<br />
its south across the Gulf of <strong>Finland</strong>.<br />
Population 5,434,357<br />
Capital Helsinki (pop 605,523)<br />
Major cities espoo (pop 257,461), tampere (pop 217,767),<br />
Vantaa (205,653)<br />
Land surface 337,030 square kilometres<br />
Time zone eet (GMt +2)<br />
Internet domain .fi<br />
IDD +358<br />
Currency euro<br />
GDP<br />
€196.5 billionn<br />
Unemployment 7.8%<br />
G E N E R A L C I N E M A S TAT I S T I C S<br />
2010 2011 2012<br />
Cinemas 172 172 162<br />
Screens 294 283 280<br />
Digital screens 93 210 265<br />
3D-capable screens 87 200 250<br />
Overall capacity 49,607 49,872 49,000<br />
Admissions (in millions) 7.5 7.1 8.5<br />
Per capita attendance 1.4 1.3 1.6<br />
3D admissions 1,432,199 1,917,000 1,732,828<br />
Average ticket price (in euros) €8.7 €9.0 €8.9<br />
Active theatrical distributors 14 14 13<br />
R E L E A S E S<br />
Total 181 189 179<br />
Finnish 21 29 36<br />
US 105 98 90<br />
German (100% or majority co-prods) 5 7 2<br />
German minority co-prods 12 5 10<br />
Other Nordic 13 10 10<br />
Other European 32 33 27<br />
Other 5 12 4<br />
Classification is by main producing country. as a result, there is an inevitable overlap between German minority co-productions and other categories.<br />
B O X O F F I C E (in euros)<br />
Total (millions) 66 64.8 78.8<br />
Finnish <strong>films</strong> (millions} 9.6 9.6 21.1<br />
German 100% or majority co-prods 381,127 674,972 222,687<br />
German 100% or majority co-prods as % 0.66 1.04 0.28<br />
German minority co-prods 885,438 1,449,682 556,936<br />
German minority co-prods as % 1.5 2.2 0.71<br />
2 GerMaN FilMS – Market Study FINLAND
RELEASE DETAILS<br />
TITLE<br />
2 0 1 0 T O P 1 0<br />
DISTRIBUTOR<br />
RELEASE<br />
DATE<br />
ADMISSIONS<br />
NaPaPiiriN SaNkarit (FiN)<br />
Sex aNd tHe City 2 (uS)<br />
riStO räPPääjä ja POlkuPyöräVaraS (FiN)<br />
aliCe iN WONderlaNd (uS)<br />
Harry POtter aNd tHe deatHly HallOWS: Part 1 (uS/uk)<br />
*aVatar (uS)<br />
PriNSeSSa (FiN)<br />
iNCePtiON (uS/uk)<br />
*HaVukka-aHON OlOHuONe (FiN)<br />
tOy StOry 3 (uS)<br />
* released in previous year(s)<br />
Sandrew Metronome distribution <strong>Finland</strong><br />
Sandrew Metronome distribution <strong>Finland</strong><br />
Nordisk Film<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
Sandrew Metronome distribution <strong>Finland</strong><br />
FS Film<br />
Sandrew Metronome distribution <strong>Finland</strong><br />
Sandrew Metronome distribution <strong>Finland</strong><br />
Nordisk Film<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
15.10.10<br />
02.06.10<br />
12.02.10<br />
12.03.10<br />
17.11.10<br />
18.12.09<br />
10.09.10<br />
23.07.10<br />
25.12.09<br />
27.08.10<br />
334,943<br />
328,286<br />
325,484<br />
304,844<br />
292,991<br />
287,767<br />
279,698<br />
253,098<br />
215,965<br />
213,609<br />
2 0 1 0 G E R M A N F I L M S (100% or majority co-productions in red)<br />
reSideNt eVil: aFterliFe (uS/Ger/uk)<br />
WüSteNBluMe (Ger/at)<br />
tHe GHOSt (Fr/Ger/uk)<br />
Mr. NOBOdy (Fr/Bel/CaN/Ger)<br />
SNaBBa CaSH (SWe/deN/Ger)<br />
det eNda ratiONella (SWe/Fr/Ger/it)<br />
daS SaNdMäNNCHeN – aBeNteur iM trauMlaNd (Ger)<br />
daS WeiSSe BaNd (Ger/at/Fr/it)<br />
SOul kitCHeN (Ger)<br />
eNter tHe VOid (Fr/Ger/it)<br />
*eartH (uk/uS/Ger)<br />
*SkaVaBöleN POjat (FiN/Ger)<br />
tHe laSt StatiON (Ger/ruS)<br />
NiNja aSSaSSiN (uS/Ger)<br />
la raFle (Fr/Ger)<br />
FreetiMe MaCHOS (FiN/Ger)<br />
tOurNée (Fr/Ger)<br />
HjeM til jul (NOr/Ger)<br />
OrNjäGereNS SON (SWe/Ger)<br />
* released in previous year(s)<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
Future Film<br />
FS Film<br />
Cinema Mondo<br />
Bio rex<br />
Cinema Mondo<br />
Finnkino<br />
Future Film<br />
Future Film<br />
Cinema Mondo<br />
Future Film<br />
FS Film<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
Sandrew Metronome distribution <strong>Finland</strong><br />
Cinema Mondo<br />
klaffi tuotannot<br />
Cinema Mondo<br />
Sandrew Metronome distribution <strong>Finland</strong><br />
kinoscreen illusion<br />
17.09.10<br />
01.04.10<br />
09.04.10<br />
01.10.10<br />
01.04.10<br />
29.10.10<br />
17.12.10<br />
12.03.10<br />
27.08.10<br />
03.09.10<br />
11.12.09<br />
04.09.09<br />
01.04.10<br />
08.01.10<br />
19.11.10<br />
12.03.10<br />
19.03.10<br />
17.12.10<br />
19.02.10<br />
34,388<br />
28,360<br />
26,118<br />
19,636<br />
13,798<br />
7,417<br />
5,979<br />
4,995<br />
4,112<br />
3,918<br />
3,525<br />
3,104<br />
2,965<br />
2,644<br />
2,197<br />
1,911<br />
1,405<br />
1,016<br />
202<br />
GerMaN FilMS – Market Study FINLAND 3
2 0 1 1 T O P 1 0<br />
Harry POtter aNd tHe deatHly HallOWS: Part 2 (uk/uS)<br />
PirateS OF tHe CariBBeaN: ON StraNGer tideS (uS)<br />
jOHNNy eNGliSH reBOrN (uk)<br />
CarS 2 (uS)<br />
VareS – PaHaN SuudelMa (FiN)<br />
tHe kiNG’S SPeeCH (uk/auS)<br />
tHe tWiliGHt SaGa: BreakiNG daWN – Part 1 (uS)<br />
BlaCk SWaN (uS)<br />
taNGled (uS)<br />
riO (uS)<br />
FS Film<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
Finnkino<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
Nordisk Film<br />
FS Film<br />
Nordisk Film<br />
FS Film<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
FS Film<br />
13.07.11<br />
18.05.11<br />
14.10.11<br />
12.08.11<br />
06.01.11<br />
21.01.11<br />
18.11.11<br />
04.03.11<br />
11.02.11<br />
15.04.11<br />
386,520<br />
359,463<br />
276,581<br />
253,654<br />
203,695<br />
194,763<br />
183,163<br />
169,994<br />
168,700<br />
154,039<br />
2 0 1 1 G E R M A N F I L M S (100% or majority co-productions in red)<br />
le HaVre (FiN/Fr/Ger)<br />
tHe tHree MuSketeerS (Ger/Fr/uk/uS)<br />
MelaNCHOlia (deN/SWe/Fr/Ger)<br />
kONFereNZ der tiere (Ger)<br />
HaNNa (uS/uk/Ger)<br />
PiNa (Ger/Fr)<br />
HOdejeGerNe (NOr/deN/Ger)<br />
MaMa aFriCa (Ger/Sa/FiN)<br />
uNkNOWN (uS/Ger/uk/Fr)<br />
liFe, aBOVe all (Ger/Sa)<br />
Wer WeNN NiCHt Wir (Ger)<br />
drei (Ger)<br />
Future Film<br />
FS Film<br />
Nordisk Film<br />
FS Film<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
Bio rex distribution<br />
Nordisk Film<br />
FS Film<br />
FS Film<br />
atlantic Film<br />
atlantic Film<br />
Future Film distribution<br />
09.09.11<br />
21.10.11<br />
17.06.11<br />
01.07.11<br />
03.06.11<br />
23.09.11<br />
30.09.11<br />
23.08.11<br />
17.06.11<br />
19.08.11<br />
07.10.11<br />
02.09.11<br />
116,719<br />
31,949<br />
21,825<br />
14,802<br />
12,164<br />
10,427<br />
9,894<br />
8,509<br />
8,484<br />
3,489<br />
927<br />
529<br />
2 0 1 2 T O P 1 0<br />
SkyFall (uS/uk)<br />
tHe HOBBit: aN uNexPeCted jOurNey (uS/NZ)<br />
iCe aGe: CONtiNeNtal driFt (uS)<br />
riStO räPPääjä ja Viileä VeNla (FiN)<br />
MadaGaSCar 3: eurOPe’S MOSt WaNted (uS)<br />
tHe dark kNiGHt riSeS (uS/uk)<br />
tie POHjOiSeeN (FiN)<br />
PuHdiStuS (FiN/eSt)<br />
tHe tWiliGHt SaGa: BreakiNG daWN – Part 2 (uS)<br />
tHe HuNGer GaMeS (uS)<br />
FS Film<br />
FS Film<br />
FS Film<br />
Nordisk Film<br />
Finnkino<br />
FS Film<br />
FS Film<br />
Nordisk Film<br />
Nordisk Film<br />
Nordisk Film<br />
26.10.12<br />
12.12.12<br />
29.06.12<br />
10.02.12<br />
03.08.12<br />
20.07.12<br />
24.08.12<br />
07.09.12<br />
16.11.12<br />
23.03.12<br />
615,854<br />
308,261<br />
316,627<br />
308,757<br />
308,428<br />
288,996<br />
264,830<br />
208,420<br />
206,434<br />
196,151<br />
4 GerMaN FilMS – Market Study FINLAND
2 0 1 2 G E R M A N F I L M S (100% or majority co-productions in red)<br />
irON Sky (FiN/Ger/auS)<br />
NikO 2 – leNtäjäVeljekSet (FiN/deN/ire/Ger)<br />
VuOSaari (FiN/Ger)<br />
tiNker tailOr SOldier SPy (uk/Fr/Ger)<br />
a daNGerOuS MetHOd (Ger/CaN/uk/SWZ)<br />
CarNaGe (Fr/Ger/POl)<br />
2 dayS iN NeW yOrk (Fr/Ger/Bel)<br />
deN Skaldede FriSØr (deN/Fr/it/SWe/Ger)<br />
BarBara (Ger)<br />
SNaBBa CaSH ii (SWe/deN/Ger)<br />
NOBelS teStaMeNte (SWe/Ger)<br />
FauSt (ruS/Ger)<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
Nordisk Film<br />
Walt disney Studios Motion Pictures <strong>Finland</strong><br />
FS Film<br />
Scanbox<br />
Future Film distribution<br />
Cinema Mondo<br />
atlantic Film<br />
Future Film distribution<br />
Bio rex distribution<br />
Nordisk Film<br />
atlantic Film<br />
04.04.12<br />
12.10.12<br />
03.02.12<br />
24.02.12<br />
13.04.12<br />
10.02.12<br />
09.11.12<br />
07.12.12<br />
17.08.12<br />
14.09.12<br />
09.03.12<br />
23.11.12<br />
181,327<br />
150,899<br />
95,910<br />
29,880<br />
18,588<br />
10,914<br />
7,532<br />
6,662<br />
5,823<br />
4,519<br />
3,329<br />
213<br />
S A L E S A G E N T S F O R G E R M A N F I L M S R E L E A S E D I N F I N L A N D<br />
auF der aNdereN Seite<br />
der Baader MeiNHOF kOMPlex<br />
BarBara<br />
a daNGerOuS MetHOd<br />
drei<br />
kONFereNZ der tiere<br />
tHe laSt StatiON<br />
liFe, aBOVe all<br />
MaMa aFriCa<br />
daS SaNdMäNNCHeN – aBeNteur iM trauMlaNd<br />
PiNa<br />
SOul kitCHeN<br />
tHe tHree MuSketeerS<br />
daS WeiSSe BaNd<br />
Wer WeNN NiCHt Wir<br />
WüSteNBluMe<br />
the Match Factory<br />
Summit entertainment<br />
the Match Factory<br />
HanWay Films<br />
the Match Factory<br />
timeless Films<br />
the little Film Company<br />
Global Screen<br />
Fortissimo Film Sales<br />
Bac Films<br />
HanWay Films<br />
the Match Factory<br />
Summit entertainment<br />
les Films du losange<br />
the Match Factory<br />
the Match Factory<br />
GerMaN FilMS – Market Study FINLAND 5
T E L E V I S I O N A N D V I D E O<br />
apart from a surprisingly high percentage of Finns having (or claiming to have) no tV set, the television ownership patterns in <strong>Finland</strong> appear fairly close to the european standard. television<br />
view ership figures suggest that state broadcaster yle's four channels still account for the lion's share of the market, with MtV (two channels, including one pay-tV channel) in a strong second<br />
place and Nelonen Media's four private channels (again including one pay-tV channel) some way behind.<br />
MARKET SHARE PER CHANNEL 2010 2011 2012<br />
YLE (all) 41.1 42.2 38.0<br />
MTV 21.6 21.8 20.0<br />
Nelonen (all) 9.3 9.2 9.0<br />
Others 28.0 26.8 33.0<br />
AVAILABLE CHANNELS<br />
Adult 12<br />
Children 12<br />
News 20<br />
Local 43<br />
Lifestyle 3<br />
Music 13<br />
Film 27<br />
Sport 30<br />
Other 125<br />
Total 285<br />
in terms of audience numbers, domestic <strong>films</strong> perform especially well, with five Finnish <strong>films</strong> in the annual top 10 as published by the Finnish Film Foundation – notable, since they do not seem<br />
to dominate the weekly schedules (see below).<br />
S n a p s h o t 1 : Sources of <strong>films</strong> on Finnish tV: one week's programming on <strong>Finland</strong>’s two main tV channels in august <strong>2013</strong><br />
YLE MTV Total<br />
US 5 44 49<br />
UK 1 10 11<br />
<strong>Finland</strong> 7 0 7<br />
Sweden 1 4 5<br />
France 1 2 3<br />
Other 1 6 7<br />
Total 16 66 82<br />
6 GerMaN FilMS – Market Study FINLAND
Channels monitored: all channels of state broadcaster yle (yle tV1, yle tV2, yle teema amd yle Hd), plus private channels MtV3 and Nelonen. the above totals do not include repeat screenings.<br />
No German <strong>films</strong> were screened.<br />
S n a p s h o t 2 : Sources of <strong>films</strong> on Finnish tV: one week's programming on pay-tV film channel Nelonen kino*<br />
US 22<br />
UK 6<br />
Other 6<br />
Total 34<br />
*Week 5-11 august <strong>2013</strong>. the above does not include repeat screenings. the one German title programmed was the english-language BlaCk deatH.<br />
Precise viewing figures are readily available only for the top-performing titles. these more or less mirror the theatrical market, with local titles.<br />
On the pay-tV front, CMore entertainment, which bought out French owners Canal+ but retained the brand name, offers a service available with different subtitles in all four main Nordic territories.<br />
in <strong>Finland</strong>, its Finnish movie channel, Canal+ elokuvat, offers just under 400 titles and is dominated by <strong>films</strong> from Hollywood and Sweden, with a great many Swedish tV series or tV movies (like,<br />
for example, the BeCk series) bulking out the latter's total. Between them, Sweden and the uS account for around 85% of titles available. the only German title currently on the roster seems to<br />
be one of the PriNZeSSiN lilliFee series.<br />
D V D<br />
2009 2010 2011<br />
Number of DVD households (millions) 1.4 1.4 1.4<br />
Number of Blu-ray households 40,000 70,000 160,000<br />
Retail DVD units sold (in millions of euros) 97.7 109.4 98.6<br />
Retail Blu-ray units sold (in millions of euros) 5.6 10.5 19.7<br />
DVD rental transactions (in millions of euros) 27.2 25.5 22.9<br />
Blu-ray rental transactions (in euros) 260,000 660,000 800,000<br />
Average DVD price (in euros) 10.45 10.27 9.78<br />
Average Blu-ray price (in euros) 22.50 21.06 20.51<br />
as with television, dVd business patterns in <strong>Finland</strong> seem to be close to the european mean. From the vantage point of 2009, sales figures for both dVd and Blu-ray in the territory are vastly<br />
larger than those for rental (as long ago as 2009, the latter accounted for less than 5% of the market). Blu-ray sales are increasing steadily but far from exponentially; and sales as a whole remain<br />
steady, with overall (dVd and Blu-ray) revenue rising by 15.5% between 2009 and 2010, then falling back slightly in 2011 as a result of a downward trend in prices. according to the international<br />
Video Federation, the contraction in the video market has been less marked in the Nordic countries than elsewhere in europe.<br />
there is no statistical information on the country of origin of the dVd and Blu-ray titles for sale or rental in <strong>Finland</strong>, but a detailed examination of the catalogue of one major video renter and<br />
retailer (Filmclub) reveals that, of the 900-odd titles on offer, 26 (3%) are German. this total is, however, largely made up of classic 'New German Cinema' titles (15 out of the 26), with 10 of those<br />
represented by the 'Wim Wenders Collection' alone. the evidence suggested by more recent <strong>films</strong> on Filmclub's books is not merely that an afterlife on dVd is only possible for a German film in<br />
<strong>Finland</strong> if it has previously achieved theatrical distribution (generally as a result of having been selected for a major film festival), but also that there is a further winnowing out of theatrical titles<br />
between cinema and home entertainment.<br />
GerMaN FilMS – Market Study FINLAND 7
G E N E R A L N O T E S<br />
<strong>Finland</strong> is a very small market with a correspondingly strong cultural commitment by the Finnish government to ensuring that <strong>films</strong> in the Finnish language – which sits apart from most of those<br />
in europe – are offered to local audiences. this means that local production is heavily subsidised. But the chance to hear the local language spoken on screen also results in local <strong>films</strong> sometimes<br />
finding their way into the annual top 10 (one each in 2009 and 2011, three in 2012 and four in 2010).<br />
With admissions of only six or seven million and around 180 releases a year (60% of them uS), it is not an easy market for <strong>films</strong> from other european countries to penetrate. in 2009, only three<br />
German productions or co-productions were released in the territory. 2010 was somewhat better, with two festival favourites, one english-language arthouse film, one children's film and one<br />
German co-production with commercial aspirations (WüSteNBluMe) reaching the screen. the pattern was repeated in 2011, with two relatively commercial <strong>films</strong> performing more or less to<br />
expectations, two documentaries selling 8,000-10,000 tickets each and a trio of crossover titles doing disappointing business. 2012 saw only the english-language a daNGerOuS MetHOd and<br />
Berlinale favourite BarBara released, the latter selling under 6,000 tickets. By far the best performer among German <strong>films</strong> and minority co-productions over the three-year period surveyed is<br />
le HaVre, a Finnish/French/German co-production directed by aki kaurismäki (whose <strong>films</strong> do not usually do especially well in <strong>Finland</strong>) ending up not far outside the year’s top 10.<br />
the evidence of the last five years is fairly clear, however: the only 100% German productions likely to be acquired for theatrical distribution in <strong>Finland</strong> are those which arrive by way of the festival<br />
circuit (as did daS WeiSSe BaNd, SOul kitCHeN, PiNa and BarBara), with occasional openings for english-language crossover movies like WüSteNBluMe (released, as in most other<br />
european territories, in its english-language version under the title deSert FlOWer) and tHe tHree MuSketeerS, which notched up just under and just over 30,000 admissions respectively.<br />
Sources: tilastokekskus Statistikcentral (Statistics <strong>Finland</strong>), elokuvavuosi 2012 Facts Figures, World Bank, tradingeconomics.com, european audiovisual Observatory, Suomen elokuvasäätiö (Finnish Film Foundation), Filmikamari (Finnish Chamber<br />
of Films, with special thanks to tero koistinen), elonet (Finnish National audiovisual archive), Filmclub.fi, www.voddler.com, Canal+ elokuvat, Split Screen data ltd. Picture credits page 1 and 2: tuBS europe on the globe/wikimedia<br />
8 GerMaN FilMS – Market Study FINLAND