Broadcast News Handbook, 4/e Electronic Media - McGraw-Hill Books

2009 2010
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BROADCAST NEWS
WRITING & PRODUCTION
C. A. Tuggle/Forest Carr/
Suzanne Huffman
Broadcast News Handbook, 4/e
ISBN: 9780073511962 / 2011
(Available May 2010)
Broadcast News Handbook enables students and
professionals to become better writers and better
broadcast journalists. Backed by 50 years of combined
broadcast journalism experience, the authors
provide helpful discussions on crafting language
and becoming an effective storyteller. Topics addressed
include “Deadly Copy Sins and How to
Avoid Them”; “Interviewing: Getting the Facts and
the Feelings”; “Producing TV News”; and “Writing
Sports. Online Learning Center coming soon at
www.mhhe.com/tuggle4e.
INTRODUCTION TO
ELECTRONIC MEDIA
Lynne Schafer Gross
Electronic Media:
An Introduction, 10/e
ISBN: 9780073378862 / 2010
ISBN: 9780071288682 [IE]
This concise, student-friendly text teaches the
essentials of electronic media and telecommunications.
Exploring both the background and
structure of this ever-evolving industry and the
many ways in which media affects our lives,
the text is directed at all students as consumers
of media, as well as at students who plan to be
media producers. The first section focuses on the
various media forms (e.g. radio, the Internet),
while the second addresses the functions of media
(programming, advertising, etc.). The tenth
edition features expanded coverage of contemporary
methods and usages of communication,
as well as the social significance of media, and
how to obtain a job in electronic media. Online
Learning Center at www.mhhe.com/gross10e.
INTRODUCTION TO
MASS COMMUNICATION
Joseph R. Dominick
Dynamics of
Mass Communication:
Media in Transition, 11/e
ISBN: 9780073378886 / 2011
(Available March 2010)
ISBN: 9780071221467 [OR]
Well-known for its balanced approach to media
industries and professions, Dynamics of Mass
Communication offers a lively, thorough, and
objective introduction for mass communication
majors and non-majors alike. Dynamics of Mass
Communication takes a comprehensive and balanced
look at the changing world of mass media.
The new edition explores how the traditional
mass media are dealing with shrinking audiences,
evaporating advertising revenue and increased
competition from the Internet. The 11th edition
brings students up-to-date on the latest developments
in the media world including Facebook,
Twitter and other social media; new media business
models; e-book readers; online video sites
such as YouTube and hulu.com.; the decoupling
of advertising from media content, and many
more. Online Learning Center at www.mhhe.
com/dominick11e.
George Rodman
Mass Media in a Changing
World, Updated Edition 3/e
ISBN: 9780077291105 / 2010
Mass Media in a Changing World helps students understand
media in today’s world through a unique
structure that makes the material easily intelligible
and meaningful to their lives. Each chapter is
divided into three-part narrative sections: history,
industry, and controversy. This text tells the story
of where the media came from, why they do what
they do, and why those actions cause controversies.
Students will develop an ability to analyze the
ways in which we use mass media to change the
world. The updated third edition includes current
examples (often found in the new close-ups and
new chapter openers), updated statistics, and
rewritten sections that provide a treatment of new
concepts and events that have evolved over the last
year. Online Learning Center at www.mhhe.com/
rodman3e.
NEWS WRITING &
REPORTING
Tim Harrower
Inside Reporting, 2/e
ISBN: 9780073378916 / 2010
This text does for reporting what Tim Harrower’s
The Newspaper Designer’s Handbook has previously
done for design: make it fun and accessible to
newcomers. Harrower is an award-winning editor,
designer and columnist who has previously
taught at Portland State University and currently
conducts journalism workshops. The second edition
of Inside Reporting continues to emphasize
the basics but also provides a wealth of informa-

2010
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copies, contact your local sales representative or
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tion on online reporting and packaging stories
in more visual, interactive ways. It also includes
more useful information on feature writing—
from stories to reviews and column-writing—
than any other text in the field. Online Learning
Center at www.mhhe.com/harrower2e.
and substance represent the arguments of leading
scholars and commentators in their fields. Taking
Sides readers feature annotated listings of selected
World Wide Web sites.
ISBN: 9780078049989 Mass Media & Society, 11/e
Melvin Mencher
Melvin Mencher’s
News Reporting and
Writing, 12/e
ISBN: 9780073511993 / 2011
(Available February 2010)
More than a quarter of a million students have
learned the craft and ethics of journalism from
Melvin Mencher’s News Reporting and Writing. This
classic text shows students the fundamentals of
reporting and writing and examines the values that
direct and underlie the practice of journalism. The
changing nature of electronic media today may
make this a scary time for journalism students, but
it also presents an opportunity for young journalists
to shape the direction of new media. Online
Learning Center coming soon at www.mhhe.com/
mencher12e.
Annual Editions
The Annual Editions® volumes each provide convenient,
low-cost access to a wide range of current, carefully
selected articles from some of the most important
magazines, newspapers, and journals published
today. The articles selected are authored by prominent
scholars, researchers, and commentators writing for a
general audience. A list of carefully selected and annotated
World Wide Web sites is included.
McGraw-Hill
Digital
Offerings in
MASS
COMMUNICATION
Tegrity Campus
Make your lectures available to your students 24/7
without changing anything about the way you
teach! You speak 120 words per minute, while
your students write only 20. This forces them to
decide between listening or taking notes. With
Tegrity Campus they no longer have to make that
decision. Your students can engage in class discussion,
listen more intently and retain more – all
improving course performance. A simple one-click
start/stop process automatically captures, audio,
PowerPoint, all computer screens, video and more.
Students can access their instructor’s lectures
anytime or anywhere. They can search the lectures
using keywords, and it can also be used to review
a missed class, for an exam, or to complete their
lecture notes. For more information go to http://
tegritycampus.mhhe.com.
ISBN: 9780078050619 Mass Media, 10/11
Taking Sides
The Taking Sides® volumes present current issues
in a debate-style format designed to stimulate
student interest and develop critical thinking skills.
The pro and con essays selected for their liveliness
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