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Uniform Bank Performance Report - Anderson School of Management

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deposits, as well as its 100 year plus experience in the banking industry, allows the bank to quickly<br />

respond to and meet all <strong>of</strong> its clients’ cash requirements for demand deposit accounts, even throughout<br />

the 2008 credit crisis.<br />

Certificate <strong>of</strong> Deposit<br />

Certificates <strong>of</strong> Deposit, or CDs, are a form <strong>of</strong> time deposit. This means that once deposited, a customer<br />

will not be able to withdraw their funds until a pre‐determined amount <strong>of</strong> time has passed. In exchange<br />

for this inconvenience, time deposits <strong>of</strong>ten carry higher interest rates than demand deposits. A CD<br />

requires a contractual agreement be made between the account holder and the bank stating the<br />

amount <strong>of</strong> time, interest rate, etc. <strong>of</strong> the deposit. CDs are insured by the FDIC in the same way as savings<br />

and checking accounts, currently up to $250,000 per customer. Shortly after its acquisition <strong>of</strong><br />

Washington mutual in 2008, JPMC <strong>of</strong>fered one year CDs paying 5% while the national average was just<br />

slightly over 2%. Since then, JPMC has maintained competitive rates, but has not managed to<br />

consistently exceed those <strong>of</strong> the national average. The graph below depicts CD rates as <strong>of</strong> October 2009.<br />

4.000%<br />

3.500%<br />

3.000%<br />

2.500%<br />

2.000%<br />

1.500%<br />

1.000%<br />

0.500%<br />

0.000%<br />

6 month 1yr 2yr 5yr<br />

CD Rates<br />

(Oct 2009)<br />

national average<br />

jpm

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