• Management • Change in Control Data Points • Tax Impact • Performance Goals • Payment Schedule • Operational Integration show is stretching too far with the addition of ancillary companies and activities, consider this: outdoor participation Would your buying patterns change for large rates were brands again that flat in you 2010 already for the third stock year in a row, show if they OIA decided figures. So to while start activities selling such direct as competitive racing to customers may be growing, on their it’s likely Web the site participants are coming from within the outdoor ranks. In other words, outside of some Yes, I would stop buying market share from that shift, Brand it’s going 11% to be hard for “core” brands to Yes, I would experience buy as little much as possible organic growth. from the brand 19% Yes, I would reduce my buying Green from vs. that brand Greenbacks 34% While 83 percent of global consumers say it is important No, I would not change my buying that companies from that implement brand 13% programs to improve the environment, less than a quarter say they will pay more for an I am not sure 23% eco-friendly product, and willingness to pay more is lowest in Source: North Shopatron America, where only 12 percent say they will fork over extra greenbacks for green products, according to new figures from Nielsen. Among environmental and sustainability efforts manufacturers have taken, recycled packaging and energy efficient products are seen as the most broadly helpful. Belief in Sustainable Products Having Positive Impact Outdoor on Environment Participation, (% of 2006 Respondents; to 2010 Global Average) Total Outdoor Outings Product % of Respondents, Multiple OK 11.6 Billion 11.4 Billion Energy efficient products 11.2 Billion or appliances 10.1 Billion 10.1 Billion83% Products Number in recyclable of Participants packaging 83% Products with little or no packaging 69% 138.4 Billion Organic products 135.9 Billion 134.4 Billion 137.8 Billion 137.9 Billion 64% Bought from farmer’s market 61% Participation Rate Ethically produced or grown 60% Not traveled long distance to store 60% 49.1% Locally 50.0% made products 48.6% 48.9% 48.6% 59% Fair trade products 51% Products not tested on animals 44% Source: Nielsen 2006 2007 2008 2009 2010 Source: Tech-Enabled Outdoor Industry Association If your store isn’t empowering or planning to empower employees with technology, it’s likely falling behind. Though projects were postponed during the height of the recession, How long has your company been actively involved in adding technology-enabled touch-points for employees in your stores? Longer than 1 year Less than 1 year Budgeted project Project planned, not yet budgeted No plans Source: RSR Research 8% 3% 8% 14% 8% 5% 11% 18% 49% 2011 2010 70% Outdoor Participation, 2006 to 2010 Total Outdoor Outings18000 HIGH breathability 11.6 Billion 11.4 Billion 16000 11.2 Billion 10.1 Billion 10.1 Billion 14000 Number of Participants 12000 138.4 Billion 137.8 Billion 137.9 Billion 135.9 Billion 134.4 Billion 10000 and economic prospects remain uncertain, retailers have gone forward Participation with technology Rate 8000deployment plans, suggest findings from Retail Systems 6000 Research. Indeed, “they recognize 49.1% they 50.0% have no 48.6% real choice in the matter,” says RSR. 4000 48.9% 48.6% LOW breathability Water Vapor Flux g/m 2 /24hrs Print Still Pervasive, Persuasive 0 25 50 75 100 125 150 175 200 Even though 82 percent of Americans are online, 93 Pressure Drop Across Sample (PA) percent 2006own mobile 2007 phones 2008 and 2009 155 Forces million air 2010 through use fabric Facebook, to illustrate the effect of wind and movement on breathability printed Source: materials, Outdoor Industry either Association mailed or in No newspapers, air Slight air are still Increasing movement movement air movement the primary way folks learn about retailer sales information, show Nielsen findings. Source: Polartec The only electronic tactic that matches printed paper’s weekly reach is email. And when shoppers are asked what they want for the future, demand goes up for high How tech long information has your sources, company but been nearly actively 90 percent involved of in consumers adding still technology-enabled mostly want print, says touch-points Nielson. for employees in your stores? Weekly Usage of Retail Advertising Material Sales Longer Product than Information 1 year Weekly Usage Newspaper 69% 49% Less than 1 year 8% Materials mailed to home 18% 67% Emails Budgeted from retailers project 3% 67% Social media 8% 2011 2010 45% Smart or Project mobile planned, phone 14% 39% Printed not material yet budgeted in store 8% 38% Store site on computer No plans 5% 37% 11% Store site using PC 35% In store kiosk 24% Source: RSR Research In store TV 21% Source: Nielsen Mobile Showrooms Fears that smarter phones would lead to more consumers Which types of products have you checked out in a physical store and then bought from some other store online? 75 50 25 0 48% 58% Source: Retrevo All Shoppers 41% 39% 32% 31% Smartphone Owners 19% 23% 16% 22% 15% 19% Electronics Shoes Apparel Appliance Sporting Gear Home & Garden using brick-and-mortar stores as showrooms for online competitors are being quantified. Across several product categories, smartphone users visit physical stores and then buy online more frequently than overall shoppers, show findings from Retrevo. 70 10 | <strong>InsideOutdoor</strong> | <strong>Fall</strong> 2011 Privately Owned Retailers’ Inventories
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