Fall - InsideOutdoor Magazine

Back Office
merchant and charges a separate
fee for processing charges. Contact
your processor to ensure you are on
an interchange-plus pricing model
so you can clearly see if card brand
fee reductions are truly being passed
through to you as this reform intends.
4. Check the terms and conditions of
your processing contract. Review
your processing agreement to figure
out how you can terminate your
contract with your provider if you find
you are not being credited with the
full interchange rate reduction.
5. Evaluate your statement to help
control other processing costs.
Statements are often rife with hidden
“junk” fees that offer you no added
value and eat away at your bottom line.
Take advantage of this opportunity
when you’re evaluating your processing
charges to better understand your
statement and control your costs. One
useful tool is CostofaBurger.com, an
educational site that offers a fictional
monthly statement to use as a tutorial
when reviewing yours. You can also
check out the resources available at
MerchantBillofRights.org, the online
home of a public advocacy initiative
designed to enable merchants who
don’t have the resources of large
purchasing organizations to effectively
manage their costs, determine which
processor best meets their needs and
realize significant savings.
Interchange reform will surely be a
boon to retailers like you, if you know the
facts and how to navigate around potential
pitfalls. Take the time to get swipe fee
savvy and you’ll be well prepared to reap
the financial benefits of reform that was
designed to provide you relief.
Robert Baldwin is president at
Heartland Payment Systems, the fifth
largest payments processor in the United
States. Heartland delivers credit/debit/
prepaid card processing, gift marketing
and loyalty programs, payroll, check
management and related business
solutions to more than 250,000 business
locations nationwide. Heartland is the
founding supporter of The Merchant Bill
of Rights, a public advocacy initiative that
educates merchants about fair credit
and debit card processing practices.
For more information, please visit
HeartlandPaymentSystems.com and
MerchantBillOfRights.org.
Ad index
3M Thinsulate (www.thinsulate.com) 17
Agion (www.agion-tech.com) 11
ASF Group (www.asfgroup.com) 25
Balconi (www.balconigear.com) 30
Body Glide (www.bodyglide.com) 19
Cam Commerce (www.camcommerce.com) 13
Coast Cutlery (www.coastportland.com) 39
Cocoon by Design Salt (www.designsalt.com) 37
Coghlan’s (www.coghlans.com) 24
CORDURA (www.cordura.com) 3
Cre8 Group (www.Cre8groupinc.com) 45
Durapeg (www.durapeg.com) 37
Full Sail Int’l (www.thepiggybackrider.com) 35
Glacik (www.stonemansports.com) 43
Grip Pro (www.gripprotrainer.com) 34
ISPO (www.ispo.com) 23
Kahtoola (www.kahtoola.com) 35
Kiva Designs (www.kivadesigns.com) 21, 36
Mad Water (www.madwater.com) 41
Modern Postcard (www.modernpostcard.com/samples) 7, 34
Optimer (www.drirelease.com) 9
Outdoor Retailer (www.outdoorretailer.com) 27
Outlast (www.outlast.com) 47
Overboard (www.ROCgearWholesale.com) 43
Schoeller Textiles (www.schoeller-textiles.com) 21
SIA (www.siasnowshow.com) 33
Sorona (www.dupont.com/sorona) 15
SpareHand Systems/Stoneman Avenue (www.sparehandsystems.com) 41
Sterling Business Law (www.sterlingbusinesslaw.com) 29
SuperFabric (superfabric.com) 18
Teflon (www.teflon.com/fabricprotector) Back cover
Yaktrax (www.yaktrax.com) 5
Zippo (www.zippo.com) 2, 36
FREE SUBSCRIPTIONS
Subscriptions to INSIDE OUTDOOR magazine are free to those
working in the outdoor products value chain. Simply go to www.
insideoutdoor.com and click on the subscribe link. Fill out the
form completely and you will start receiving the magazine within
six weeks.
PAID SUBSCRIPTIONS
Professionals related to the industry but not within
the qualification catagories may purchase a one-year
subscription. Basic rate: U.S., $59; Canada, $99; foreign, $199.
(U.S. funds only). Please call 480-503-0770 to place your order.
ADDRESS CHANGES, RENEWALS and CANCELLATIONS
Go to www.insideoutdoor.com and click on the subscribe
link. For address changes and renewals, simply fill out the
form, submit it and your subscription will automatically be
renewed with your most current information. To cancel your
subscription, go to the “Cancellations” header, click “here”
and follow the instructions.
CORRESPONDENCE
Send letters to the editor via email to Martin Vilaboy at martin@
bekapublishing.com. All other correspondence should be
directed to INSIDE OUTDOOR 745 N. Gilbert Rd., Ste. 124, PMB
303, Gilbert, AZ, 85234
PRESS RELEASES
INSIDE OUTDOOR magazine welcomes press releases and
any other information relating to the outdoor products value
chain. Releases should be emailed to Martin Vilaboy at
martin@bekapublishing.com
REPRINTS
For high-quality article reprints, minimum of 100 quantity,
please contact the publisher at 480-503-0770.
ADVERTISING
For a media kit or information about advertising, call Berge
Kaprelian at (480) 503-0770, berge@bekapublishing.com
46 | InsideOutdoor | Fall 2011