Fall - InsideOutdoor Magazine

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C O N T E N T S Fall 2011 Departments 31 DATA POINTS 8 NUMBERS WORTH NOTING Barefootin’; QR readers; channel conflict; tech reps; print is alive; mobile show; and more 14 COMPONENTS NOTES TEXTILE NEWS SWATCHES 20 University claims ‘permanent’ anti-microbial 20 CORDURA shows softer side of durability 22 Unifi gives waste a second life 25 Sorona safety certified 26 Organic cotton’s healthy growth 28 Kevlar opens Carolina facility BACK OFFICE 40 CASH FLOW IS KING Alternative financing for growth 20 FEATURES 14 WATERPROOF WARS 2.0 The current competitive landscape of the breathable waterproof fabrics market provides a vision of disruptions that are taking place up and down manufacturing and retail marketing. By Martin Vilaboy 42 A CLEAN EXIT The ups and downs of earnouts 44 SWIPE FEE SAVVY Get the savings you deserve 6 Letter from the Editor 12 Rep News and Moves 46 Advertiser Index 31 HOLIDAY OUTLOOK & GIFT GUIDE Deep discounts and slashed sale prices are quickly becoming a holiday tradition, and there are indications consumers expect savings to be bigger and better, putting further pressure on retail profit margins. Even so, we’re optimistic outdoor specialty cash registers will ring, and our annual gift guide is filled with last minute ideas for all types of outdoor niches. 4 | InsideOutdoor | Fall 2011
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Fall - InsideOutdoor Magazine

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