Medical tourism - International Conference, Call For Paper ...

Accreditation or certification under ISO 9002 will be an invaluable testimony to the quality of our
healthcare services and will give us the competitive edge over our rivals.
2.6 Model
In our research conducted, the structure of the analysis is according to each of the five forces of
Porter’s model, “Porter’s 5 forces analysis”. Thee 5 components inside this model which includes 3
forces from ‘horizontal’ competition (rivals, new entrants, and substitute products) and 2 forces from
‘vertical’ competition (bargaining power of supplier and buyer). As one of our research objectives is to
determine the factors that allow Malaysia to gain more revenue from its medical tourism industry,
Porter’s 5 forces analysis was significant. This model is applicable to our research topic because we
need to analyse all the five components in order for Malaysia to gain more revenue from its medical
tourism industry. According to Harvard professor Michael Porter, the five industry forces determine an
industry’s overall attractiveness and potential for long-term profitability.
RESEARCH METHODOLOGY
Mixed method is one of the research techniques used in this research which will be examined and
explained further on in this chapter. According to Cohen and Manion (1986) define triangulation as an
“attempt to map out, or explain more fully, the richness and complexity of human behavior by studying
it from more than one standpoint”. By combining data sources, methods, investigators and theories,
triangulation opens the way for richer and potentially more valid interpretations for the view of medical
tourism. Readers can get a complete view of our case study, the idea can be described as the attempt on
the part of the contributing factors to medical tourism in Malaysia and its impact on profitability.
Primary data is accumulated by the researcher particularly to meet up the research objective of the
subsisting project. With the usage of primary data, we got to know the trend of medical tourism in
Malaysia.
A set of questionnaire was composed, in order to collect information from the hospital
administrators. These questions were used during our interviews with hospital administrators and key
management personnel in Pantai Medical Centre, Ampang Puteri Specialist Hospital and HSC Medical
Centre.
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