Medical tourism - International Conference, Call For Paper ...

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Apart from that, Ampang Puteri Hospital also provides KPJ privileged cards. Patients who hold this card are able to get cheaper room rates and other benefits such as discount for healthcare products and medicines. Patients can apply for the card if they spend more than RM 15,000 in any of the hospitals under KPJ group. Ampang Puteri Hospital has good post surgery service too. It will make surgery callup to patients after 36 hours of surgery. CONCLUSION AND RECOMMENDATIONS 5.1 Conclusion Figure 5.1.1: Revenue Generated from Medical Tourism in Malaysia (Source: APHM) The graph above shows that the revenue generated from international patient was increased from 2001 to 2007. This trend is expected to grow at a rate of 30 percent a year until 2010. After we have discussed the unique factors which possessed by each hospital to attract international patients in previous chapter. We are going to discuss the overall factors that Malaysia should concerntrate to attract international patients. 22
First of all, the pricing of Malaysia medical fee and favorable exchange rate are considered as important factor to attract foreign patients. The medical charge and hospitalisation cost here are very competitive compare to those in many developed countries. For example, heart bypass surgery will cost patient around 13,000 USD in United State, meanwhile in Malaysia the same service would only cost 9,000 USD. Table 5.1.1: Cost Second factor, medical expertise. Medical specialists in Malaysia are highly qualified professionals with extensive international qualification and they are supported by well trained paramedical staffs. Malaysia would have to sell this point to attract medical tourism. Third factor, advertising and marketing effort. The promotion of medical tourism in Malaysia is supported by some government ministry and organisations. For example, The National Committee for Promotion of Medical & Health Tourism, Association of Private Hospital of Malaysia (APHM) and (MATRADE). MATRADE organises exhibition in oversea market and invite private hospital to set up booth in the exhibition. It helps to promote and attract more international from foreign country. Fourth factor, equipment. There are many state-of-art, well equipped and well staff private medical center have extensive diagnosis and therapeutic resources. Most of the private hospitals in Malaysia are keep on upgrade their equipment to meet the current medical need and trend. And we knew that most of the hospital we interviewed equipped with the latest 64 sliced CT scanner. 23
Page 1 and 2: MEDICAL TOURISM “INVESTIGATING TH
Page 3 and 4: tourist in the visiting country and
Page 5 and 6: Malaysia attracted an estimated 300
Page 7 and 8: These factors and competitive advan
Page 9 and 10: Mugomba and Caballero-Danell (2006)
Page 11 and 12: The brochure will promote Malaysia
Page 13 and 14: Accreditation or certification unde
Page 15 and 16: The sampling method which was writt
Page 17 and 18: 4.2 Penang Adventist Hospital Figur
Page 19 and 20: 4.3 Pantai Medical Center Figure 4.
Page 21: The pie chart above shows us the to
Page 25 and 26: able to analyse the profitability o
Page 27 and 28: REFERENCE Ang, E. (2009, February 1
Page 29: Lautier, M. (2008). Export of healt

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