Medical tourism - International Conference, Call For Paper ...

Realising that obtaining information around Klang Valley alone is not enough, we decided to explore
further by sending our questionnaire by email to other hospitals in Peninsular Malaysia. We had
conducted an email survey with the Director of Corporate Development in Penang Adventist Hospital
(www.pah.com.my). He provided us very detail information regarding about our topic. The information
we obtained is well governed and accurate. After the analysing of the information, the idea of our
results of the topic is more visible and supportive.
Secondary data was collected and analysed to convene the requirements of various research objectives.
It is available effortlessly, rapidly and inexpensively. By surfing the internet we managed to obtain lots
of information and same goes to reading the secondary sources of information from brochures, articles,
journals regarding medical tourism worldwide. Another way to triangulate data is the notes which we
had taken during and immediately after each interview session. These include information we obtained
from interviews with the hospital administrators from Pantai Medical Centre, Ampang Puteri Specialist
Hospital and HSC Medical Centre. These notes were especially useful as they shed additional light on
the textual contents or indicate specific questions that did not directly appear in the interview
transcripts.
3.4 Sampling Method
Our target population is the private hospitals that provide medical services for foreign patients. Overall
there are thirty five private hospitals which provide this service which we obtained from the
Association of Private Hospital of Malaysia (APHM). Simple random sample was used to select fifteen
out of thirty five private hospitals. Simple random sample means all such subsets of the frame are
given an equal probability.
However, due to the large number of hospitals, we used judgmental sampling method to choose ten out
of the fifteen private hospitals. We focused on the hospitals that patients used to patronage in seeking
medical treatment. Finally, we have chosen convenience sampling method to obtain information. From
this method, we have selected three private hospitals that are willing to help us by giving us feedback
in doing this survey.
14