Medical tourism - International Conference, Call For Paper ...

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Apart from that, doctors’ professional medical fees are regulated by Private Hospital and Service Act 1988, and this allows Penang Adventist Hospital to charge reasonably and stay competitive. Reasonable pricing is very important too as international patients nowadays always look for medical treatments with cheapest price but high in quality. Besides that, doctors in this hospital are carefully selected and interviewed by the vice president of Medical Administration before they carry out their professions on behalf of the hospital. This is to ensure the professionalism and qualification of the doctors in order to make sure the services provided to international patients are excellent and satisfied. In addition, Penang Adventist Hospital was the first hospital in Malaysia to be accredited Joint Commission International (JCI) in November, 2007. This accreditation is very important as it will provide confidence and assurances to foreign patients. International patients are more willing to come to Penang Adventist Hospital to seek more medical treatments as JCI is an international accreditation which is high in reliability and standard. Last but not least, Penang Adventist Hospital also served vegetarian food in order to attract various types of international patients. By having this, international patients who are vegetarians will not be reluctant to come to Penang Adventist Hospital as they will have no problems with their meals during their medical treatments in the hospital. 18
4.3 Pantai Medical Center Figure 4.3.1: Pantai Medical Center Revenue Revenue ↑ 61 % Revenue ↓12 % ↓ 22 % 2005 2006 2007 2008 Year This graph clearly indicates that the revenue for Pantai over the years is unstable. There is a decrease of 12% in Pantai’s revenue from the year of 2005 to 2006 but for the year of 2006 to 2007, the revenue for Pantai has increased up to 61%. Most significantly, Pantai’s revenue for the year of 2008 was experiencing a huge drop of 22%. The main reason for that is because Pantai’s main focus is not on international patients or in other words, Pantai’s main priority is not on medical tourism. Besides that, according to Pantai’s administration, there are many other reasons that cause these pitfalls. However, due to the insufficient responses and disclosures from Pantai, we are only able to identify that one of the reasons is due to the changes in the management teams of Pantai over the years. As a result, Pantai discovered that medical tourism is very important as it is one of key sources that able to contribute large amount of revenue to the hospital. Therefore, Pantai started to focus more on international patients, especially the Indonesians. Pantai has set up a permanent representative office in central of Jakarta to increase the awareness of their presence in Indonesia. This helps Pantai to promote its medical tourism in Indonesia as Indonesians are able to get information about Pantai in term of their 19
Page 1 and 2: MEDICAL TOURISM “INVESTIGATING TH
Page 3 and 4: tourist in the visiting country and
Page 5 and 6: Malaysia attracted an estimated 300
Page 7 and 8: These factors and competitive advan
Page 9 and 10: Mugomba and Caballero-Danell (2006)
Page 11 and 12: The brochure will promote Malaysia
Page 13 and 14: Accreditation or certification unde
Page 15 and 16: The sampling method which was writt
Page 17: 4.2 Penang Adventist Hospital Figur
Page 21 and 22: The pie chart above shows us the to
Page 23 and 24: First of all, the pricing of Malays
Page 25 and 26: able to analyse the profitability o
Page 27 and 28: REFERENCE Ang, E. (2009, February 1
Page 29: Lautier, M. (2008). Export of healt

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