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Medical tourism - International Conference, Call For Paper ...

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Mugomba and Caballero-Danell (2006) expressed that the market description is based on an analysis<br />

made by the medical <strong>tourism</strong> reality, consisted of what services operators offer, how countries market<br />

their destinations and package then with medical treatments, the social issues that have arisen and the<br />

effects of the absence of a legal framework to keep up with the development of the medical <strong>tourism</strong><br />

niche market. This analysis also explains how infrastructure in medical <strong>tourism</strong> destinations are<br />

changing in order to host tourists that are also patients by giving special attention to the safety and<br />

technological requirements, among other things, in an effort to compete against medical institutions in<br />

various regions for the medical tourist’s disposable income.<br />

2.4 The trend of medical <strong>tourism</strong> concept in the world<br />

The concept of medical <strong>tourism</strong> or health travel in the world was mooted in 1997, after Asian<br />

economic crises. The concept of Health Tourism, <strong>Medical</strong> Tourism, <strong>Medical</strong> Travel and <strong>Medical</strong><br />

Outsourcing are the same. All of these concepts define as traveling abroad to receive health care and<br />

treatment. In 1990 many factors in different countries such as Asian countries led to the growth of<br />

medical <strong>tourism</strong> in the long term will continue. According Jabbari, the trend concept of medical <strong>tourism</strong><br />

from 1997 to 2007 has shown below:<br />

1997 --- Health <strong>tourism</strong><br />

1997-2001 --- Transition<br />

2001-2007 --- <strong>Medical</strong> <strong>tourism</strong><br />

2006-2007--- <strong>Medical</strong> outsourcing<br />

The term “outsourcing” is defined as “a practice used by different companies to reduce costs by<br />

transferring portions of work to outside suppliers rather than completing it internally”. So, medical<br />

outsourcing which is also commonly known as medical <strong>tourism</strong> is the practice of seeking health care<br />

abroad. As successful outcomes of medical <strong>tourism</strong> become more evident, demand is likely to increase<br />

further. Western insurance companies might encourage overseas treatment to reduce their own costs. A<br />

hospital in Kolkata which is in West India has signed an agreement with the British insurance company,<br />

BUPA (Connell, 2005). Moreover, some larger Indian companies have been in negotiations with the<br />

NHS about outsourcing the treatment of British patients to India Connell (2005).<br />

9

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